IT'S TIME TO GO FROM OVERWORKED "OPERATOR" TO...
7-FIGURE OWNER
I Help Landscape Lighting Pros Double Their Profits With Proven Sales & Marketing Strategies, So They Can Unlock Freedom In Their Business & Have More Time With The People They Love.
FREE Case Study Reveals:
How To Double Your Profits
Without Doubling Your Workload
TESTIMONIALS
Proven Results For Landscape Lighting Pros Just Like You...
"This year, thanks to Ryan, I have almost been able to get triple numbers. We're exploding right now. I am scaling the company now where I'm able to hire on a couple crews and be more of a business owner and enjoy that lifestyle with my family rather than being on the job everyday.
NICK LUCKETT
"Not only did I sell a $20,000 job, but the customer chose to upgrade to fixtures, which I wouldn't have even offered if I hadn't been in Ryan's program. Just that one single job alone there was an extra $3k-$4k profit that I might not have had if I wasn't a part of the program."
CHRIS APFELSTADT
"It was a really, really good decision. I've been able to implement a lot of the stuff he taught right away. He's a good coach. I'm certain he can help just about anybody who's a motivated business owner in landscape lighting. I can't recommend Ryan enough. Great guy. Really knows his stuff"
WOODY KERWIN
LANDSCAPE LIGHTING PROS:
Does This Sound Like You?
You got into this business because you were good at what you did and wanted to be your own boss...
You wanted:
The lifestyle of being an entrepreneur
Extra cash to be able to buy what you wanted
Flexibility to take time off when you wanted
Freedom to be able to make your own decisions
And the ability to run things how you wanted them done
The lifestyle of being an entrepreneur
Extra cash to be able to buy what you wanted
Flexibility to take time off when you wanted
Freedom to be able to make your own decisions
And the ability to run things how you wanted them done
At first it didn’t matter that you were working more hours and making less money… because at least it was your own business.
After a while, the loss of sleep, frustration with employees, irritation of clients, and increased expenses started taking a toll.
The business added stress on your personal life and relationships.
Maybe you thought… "I should just go work for someone else and shut this down… is it even worth it?"
I know what it's like, because I've been there. But I've got good news...
If you’re a landscape lighting contractor looking for a proven way to grow your business without working more hours… and explode your business to the 7-figure level… giving you the freedom you’ve always wanted from your business… then you’re definitely in the right place.
Hi Friend,
I'M RYAN LEE
ENTREPRENEUR | SPEAKER | CONSULTANT | COACH | FATHER | HUSBAND
I am an entrepreneur from Salt Lake City, Utah who has started and grown several multi-million dollar businesses. I have personally sold over $15M worth of products and services over my career.
After selling my Landscape Lighting business in 2019 (when it was doing $200k+/mo), I founded the world's first coaching program dedicated to the landscape lighting industry.
My mission is to help lighting contractors gain freedom from their businesses by teaching them proven sales & marketing systems.
My passion for success and ability to start and grow businesses has led me to this point in my life to be a mentor to other business owners looking to gain financial freedom through their business.
IF YOU WANT TO GO FASTER...
Check Out Our Programs
Lighting Academy
The ultimate program for brand new lighting designers and installation technicians to become pros in a matter of weeks.
If you’re looking to break into the landscape lighting industry for high ticket jobs, but don’t know where to start... OR you want to train your team the RIGHT way in half the time... this is for you.
Inside this training program, you will:
Learn design principles that'll make your projects pop (so you feel confident selling high ticket jobs)
Get installation techniques that'll save you time and headaches
Get personally tailored advice on design or installation for each job, answered by lighting professionals who have been in the business 20+ years (on weekly Zoom calls)
Light It Up Expo
The ultimate gathering for outdoor lighting professionals and aspiring contractors to connect, learn, and grow their businesses.
Join us at Light It Up Expo, the premier outdoor lighting event of the year, where designers, contractors and manufacturers from landscape lighting, holiday lighting, permanent lighting, and event lighting industries come together. Don’t miss your chance to light up your future!
At this expo, you will:
Learn how to expand your business into the lucrative world of outdoor lighting
Network with industry leaders
Discover new opportunities
Light it Up Expo is on February 28th & March 1st, 2025 in Orlando, Florida.
Landscape Lighting Live
Landscape Lighting Live is a full immersion training that condenses a year's worth of coaching into 2 days. You’ll discover insider secrets to pricing, marketing, finding clients, learn the basics of installation, and even network with the best landscape light designers in the business. Tickets are limited.
During this live event, you will discover:
The exact secrets I used to build a thriving landscape lighting business that I scaled to multiple seven figures
How to earn more profit so you can hire better talent, invest in better equipment, and provide a white glove, red carpet experience for your clients
How to flood your sales pipeline with high quality leads and close projects at premium prices
Landscape Lighting Secrets
My coaching program, Landscape Lighting Secrets, is the fastest way to get results together. Together, we’ll work to install the 3 pillars that double your profits, systematize your business so you can enjoy more freedom, and you’ll be a part of the best community in our industry.
Inside, we'll show you:
The 3 pillars to double your profits
Secrets to unlock freedom, so you can go from business Operator to business Owner
How to crack the code to generate more high value leads, increase your sales conversions, increase your price and reduce your workload
MY PODCAST
Lighting For Profits
Episodes
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
Here are some of our favorite episodes:
Episode 49- Chris Apfelstadt: Lighting For Profits
It's the premiere of Season 2! Make sure to tune in to find out what happened to the end of Season 1 and what I've been doing during my sabbatical. I also welcome back Chris Apfelstadt to the show to discuss the top strategies he's using to grow his highly profitable business. Listen To The Episode
Episode 89- Josh Latimer: Million Dollar Marketing
Let’s face it. Most small business owners struggle with getting high quality leads consistently. Word of mouth is great but not reliable if you want to scale. That’s why I’m so excited to have Josh Latimer on the show this week. In addition to several successful businesses, he is also a marketing wizard. Listen To The Episode
Episode 125- Jim Ply: 40-Year Odyssey in Landscape Lighting Brilliance!
This week on the show I welcome Jim Ply, the visionary principal and founder of Oak Crest Landscape and Lighting, Inc., renowned for his mastery in landscape illumination. A leading educator at the International Landscape Lighting Institute, Jim has dedicated over a decade to refining his techniques and sharing his knowledge globally. Listen To The Episode
Episodes
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
Here are some of our favorite episodes:
Episode 49- Chris Apfelstadt: Lighting For Profits
It's the premiere of Season 2! Make sure to tune in to find out what happened to the end of Season 1 and what I've been doing during my sabbatical. I also welcome back Chris Apfelstadt to the show to discuss the top strategies he's using to grow his highly profitable business. Listen To The Episode
Episode 89- Josh Latimer: Million Dollar Marketing
Let’s face it. Most small business owners struggle with getting high quality leads consistently. Word of mouth is great but not reliable if you want to scale. That’s why I’m so excited to have Josh Latimer on the show this week. In addition to several successful businesses, he is also a marketing wizard. Listen To The Episode
Episode 125- Jim Ply: 40-Year Odyssey in Landscape Lighting Brilliance!
This week on the show I welcome Jim Ply, the visionary principal and founder of Oak Crest Landscape and Lighting, Inc., renowned for his mastery in landscape illumination. A leading educator at the International Landscape Lighting Institute, Jim has dedicated over a decade to refining his techniques and sharing his knowledge globally. Listen To The Episode
FREE Case Study Reveals:
How To Double Your Profits
Without Doubling Your Workload
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