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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
Stop Fighting Fires: The Business Lesson I Learned From My Son's Forgotten Toothbrush
As entrepreneurs, it's easy to assume our team sees the business the same way we do. But what if the constant problems you're solving aren't people problems at all—they're system problems? A camping t... ...more
Blogs
June 11, 2026•4 min read
Stop Selling the Hot Dog: Why Customer Lifetime Value Matters More Than Marketing Costs
Many business owners focus on the immediate return on their marketing investment, but the most successful companies think long-term. By understanding customer lifetime value and building strong operat... ...more
Blogs
June 04, 2026•3 min read
The Difference Between Hustling and Actually Growing Your Business
Most business owners are working hard — but hard work without a clear direction can lead to burnout instead of growth. Inspired by the historic 1911 South Pole race, this blog explores why discipline,... ...more
Blogs
May 28, 2026•3 min read
Erik Terkelsen - Season of Success
In this episode, we sit down with the Chief Sales & Marketing Officer of Holidynamics to explore the business behind some of the most spectacular holiday displays across North America. With over 13 ye... ...more
Podcast
June 16, 2026•72 min read
Jim Hardaway -The Growth Circuit
In this episode, we sit down with Jim Hardaway, Chief Operations Officer of Novelty Lights, to talk about leadership, operational excellence, and the evolution of the lighting industry. With over 36 y... ...more
Podcast
June 02, 2026•57 min read
Melissa and Jonathan Kujawski - Bright Beginnings
From a small two-person team in Covington, Louisiana to experiencing accelerated growth through learning, mentorship, and consistency — this podcast shares the real journey behind building in the ligh... ...more
Podcast
May 26, 2026•75 min read
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