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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
The One Question That Changed My Business Forever
After hiring a sales coach, I discovered a simple but powerful question that exposed the real bottleneck in my business. In this post, we’ll break down how identifying your biggest constraint can unlo... ...more
Blogs
November 20, 2025•3 min read
Lessons from Athens: 5 Lighting Design Insights That Transformed How I See My Work
When Sterling Lighting hosted their annual Sterling Summit in Athens, it wasn’t just another lighting event—it was a masterclass in creativity, discipline, and vision. Here are the five biggest lesson... ...more
Blogs
November 12, 2025•3 min read
Why Your Lighting Business Doesn’t Have a Marketing Problem — It Has an Alignment Problem
Many landscape lighting business owners think they need “more leads.” But the truth is, it’s not about marketing — it’s about alignment. Discover why fixing internal leaks in your business can make yo... ...more
Blogs
November 06, 2025•3 min read
Ryan Jaso - Light Boss Talks: Where AI Meets Outdoor Lighting
Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artifici... ...more
Podcast
November 18, 2025•66 min read
Patrick Harders - Lighting the Legacy
Step into the world of Patrick Harders - a nationally recognized outdoor lighting designer, educator, and co-founder of Sterling Lighting. With over 25 years of experience and more than 10,000 lightin... ...more
Podcast
November 11, 2025•76 min read
Emily Elliott - Unscripted Growth
From after-school improv classes to corporate team coaching - Emily Elliott turned play into purpose. Discover how the art of “Yes, And” transforms workplaces, builds confidence, and strengthens colla... ...more
Podcast
November 04, 2025•52 min read
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