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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.


With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

Why Scaling Isn’t Optional: The Hard Lesson Every Business Owner Learns Eventually

Why Scaling Isn’t Optional: The Hard Lesson Every Business Owner Learns Eventually

Many business owners stay stuck in the “operator seat,” believing clients only want them. But trying to do everything alone eventually breaks the business—and the owner. This blog dives into Ryan Lee’... ...more

Blogs

November 25, 20253 min read

The One Question That Changed My Business Forever

The One Question That Changed My Business Forever

After hiring a sales coach, I discovered a simple but powerful question that exposed the real bottleneck in my business. In this post, we’ll break down how identifying your biggest constraint can unlo... ...more

Blogs

November 20, 20253 min read

Lessons from Athens: 5 Lighting Design Insights That Transformed How I See My Work

Lessons from Athens: 5 Lighting Design Insights That Transformed How I See My Work

When Sterling Lighting hosted their annual Sterling Summit in Athens, it wasn’t just another lighting event—it was a masterclass in creativity, discipline, and vision. Here are the five biggest lesson... ...more

Blogs

November 12, 20253 min read

Tom Garber - Master of Illumination

Tom Garber - Master of Illumination

Step into the mind of a true lighting pioneer with over 35 years of innovation in product development across every channel of the lighting industry. As a long-time ALA member serving on key engineerin... ...more

Podcast

November 25, 202566 min read

Ryan Jaso - Light Boss Talks: Where AI Meets Outdoor Lighting

Ryan Jaso - Light Boss Talks: Where AI Meets Outdoor Lighting

Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artifici... ...more

Podcast

November 18, 202566 min read

Patrick Harders - Lighting the Legacy

Patrick Harders - Lighting the Legacy

Step into the world of Patrick Harders - a nationally recognized outdoor lighting designer, educator, and co-founder of Sterling Lighting. With over 25 years of experience and more than 10,000 lightin... ...more

Podcast

November 11, 202576 min read