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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
Stop Celebrating “Passing”: Why Raising Your Standards Changes Everything
When a teacher proudly said, “At least a D is passing,” it exposed a much bigger issue—our culture’s quiet acceptance of mediocrity. This blog dives into why “just enough” is never enough, especially ... ...more
Blogs
December 04, 2025•2 min read
Why Scaling Isn’t Optional: The Hard Lesson Every Business Owner Learns Eventually
Many business owners stay stuck in the “operator seat,” believing clients only want them. But trying to do everything alone eventually breaks the business—and the owner. This blog dives into Ryan Lee’... ...more
Blogs
November 25, 2025•3 min read
The One Question That Changed My Business Forever
After hiring a sales coach, I discovered a simple but powerful question that exposed the real bottleneck in my business. In this post, we’ll break down how identifying your biggest constraint can unlo... ...more
Blogs
November 20, 2025•3 min read
Victor Hubbard - Driven to Win
Step inside the mindset of a builder, leader, and marketing powerhouse. In this episode, Victor Hubbard - Owner and Sales Manager of Performance Driven Marketing - shares how a small side gig evolved ... ...more
Podcast
December 01, 2025•70 min read
Tom Garber - Master of Illumination
Step into the mind of a true lighting pioneer with over 35 years of innovation in product development across every channel of the lighting industry. As a long-time ALA member serving on key engineerin... ...more
Podcast
November 25, 2025•66 min read
Ryan Jaso - Light Boss Talks: Where AI Meets Outdoor Lighting
Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artifici... ...more
Podcast
November 18, 2025•66 min read
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