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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
The Million-Dollar Illusion: Why Big Business Goals Require More Than Positive Thinking
Stop hoping for a million-dollar business and start engineering it. Learn why big goals come with a hidden price tag, how to reverse-engineer your revenue targets, and what it truly takes to scale suc... ...more
Blogs
September 03, 2026•3 min read
Stop Being Afraid of Sales: Why Making the Offer Is Part of Helping Your Customers
Many landscape lighting contractors avoid asking for the sale because they don't want to come across as “salesy.” But sales isn't about pressure or manipulation. It's about helping homeowners make con... ...more
Blogs
August 27, 2026•4 min read
Pricing → Sales → Marketing: The Right Order to Grow Your Landscape Lighting Business
Many landscape lighting business owners try to grow by chasing more leads. But if your pricing and sales process aren't working, more leads can actually make the problem worse. Learn the three areas y... ...more
Blogs
August 20, 2026•4 min read
Tom Garber - What Makes Great Lighting?
With 35+ years in the lighting industry, our guest has helped develop innovative lighting products across multiple channels while contributing to the standards that shape the industry. As an American ... ...more
Podcast
September 01, 2026•53 min read
David Carroll - DOPE Growth
Dave Carroll, founder of DOPE Marketing, joins the show to share how he went from building a successful home service business to helping businesses grow through direct mail and traditional marketing. ... ...more
Podcast
August 25, 2026•64 min read
Brad Mortensen - Sales to Scale
Brad Mortensen, Founder and CEO of RepCard, joins us to share his journey from door-to-door sales and sales leadership to building a technology platform used by thousands of businesses across the fiel... ...more
Podcast
August 17, 2026•55 min read
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