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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
Stop Saying "Eventually": Why Delaying Decisions Is Holding Your Business Back
"Eventually" sounds like a plan, but it's often just procrastination in disguise. Discover why successful entrepreneurs make decisions faster, how delaying important changes keeps your business stuck,... ...more
Blogs
July 30, 2026•2 min read
The Goal Isn't the Reward—Who You Become Is
Success isn't always measured by crossing the finish line faster. Sometimes the greatest victory comes from who you become through the journey. Ryan Lee shares the lessons he learned after falling sho... ...more
Blogs
July 23, 2026•3 min read
Stop Waiting for Certainty: The Business Lesson I Learned from Dorothy in The Wizard of Oz
A visit to the Sphere in Las Vegas to watch The Wizard of Oz turned into an unexpected business lesson. Discover why successful entrepreneurs don't wait for certainty before making decisions—and how t... ...more
Blogs
July 15, 2026•3 min read
Hunter Woolsey - Beyond the Firehouse
What does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service with entrepreneurship. As the ... ...more
Podcast
August 04, 2026•72 min read
Greg Matthews - Less Light, More
What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about ... ...more
Podcast
July 28, 2026•80 min read
Sean Crane - Rewrite Your Story
What does it take to break free from the limitations holding you back? In this episode, Sean Michael Crane shares his powerful journey from addiction, depression, and hopelessness to becoming the foun... ...more
Podcast
July 21, 2026•66 min read
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