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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.


With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

The Power of 1%: How Small Daily Improvements Lead to Massive Success

The Power of 1%: How Small Daily Improvements Lead to Massive Success

Overwhelmed by big goals? Discover how improving just 1% each day can transform your business, health, or relationships. Learn practical steps to start your journey toward exponential growth today. ...more

Blogs

April 15, 20252 min read

From Grind to Greatness: How Discipline Builds Momentum

From Grind to Greatness: How Discipline Builds Momentum

Discover the real meaning of discipline through personal lessons from Spartan race training. Learn how to push past the excuses, find momentum, and break through your toughest phase—so you can achieve... ...more

Blogs

April 07, 20252 min read

Why "Good, Better, Best" Is Killing Your Sales – And What to Do Instead

Why "Good, Better, Best" Is Killing Your Sales – And What to Do Instead

Traditional pricing strategies may be holding your business back. Discover why the "good, better, best" model doesn't work—and how the "triple option" can increase revenue, boost conversions, and make... ...more

Blogs

April 01, 20253 min read

Chris Apfelstadt - From Darkness to Design

Chris Apfelstadt - From Darkness to Design

This week on the show we welcome Chris Apfelstadt, whose story is one of discovery, creativity, and impact. As a father of three and a visionary lighting designer, Chris has made a career out of seein... ...more

Podcast

April 14, 202581 min read

Tom Garber - Lighting the Future

Tom Garber - Lighting the Future

This week on the show we welcome Tom Garber, With over 35 years of experience in the lighting industry, we specialize in developing cutting-edge products for all lighting channels. As an active member... ...more

Podcast

April 07, 202562 min read

TJ Lucero - Lighting the Path

TJ Lucero - Lighting the Path

This week, we sit down with TJ Lucero, founder of Redwoods Landscape Lighting. With a unique business background and years of innovation, he’s redefining outdoor lighting. Join us as he makes his full... ...more

Podcast

March 31, 202556 min read