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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.


With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

Never Judge an Opportunity by Its Size: Why Showing Up Always Matters

Never Judge an Opportunity by Its Size: Why Showing Up Always Matters

Sometimes the biggest opportunities come disguised as the smallest ones. In this inspiring story, Ryan Lee shares how a seemingly underwhelming Christmas Expo became a powerful reminder that success i... ...more

Blogs

August 06, 20263 min read

Stop Saying "Eventually": Why Delaying Decisions Is Holding Your Business Back

Stop Saying "Eventually": Why Delaying Decisions Is Holding Your Business Back

"Eventually" sounds like a plan, but it's often just procrastination in disguise. Discover why successful entrepreneurs make decisions faster, how delaying important changes keeps your business stuck,... ...more

Blogs

July 30, 20262 min read

The Goal Isn't the Reward—Who You Become Is

The Goal Isn't the Reward—Who You Become Is

Success isn't always measured by crossing the finish line faster. Sometimes the greatest victory comes from who you become through the journey. Ryan Lee shares the lessons he learned after falling sho... ...more

Blogs

July 23, 20263 min read

Ryan Lee - The Landscape Lighting Secret Formula

Ryan Lee - The Landscape Lighting Secret Formula

I'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales. ...more

Podcast

August 11, 202675 min read

Hunter Woolsey - Beyond the Firehouse

Hunter Woolsey - Beyond the Firehouse

What does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service with entrepreneurship. As the ... ...more

Podcast

August 04, 202672 min read

Greg Matthews - Less Light, More

Greg Matthews - Less Light, More

What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about ... ...more

Podcast

July 28, 202680 min read