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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.


With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

The Cost of NOT Hiring an Admin: How Your Business is Losing Money

The Cost of NOT Hiring an Admin: How Your Business is Losing Money

Discover why thinking in terms of opportunity cost, rather than just upfront expenses, is crucial for growing your business. Learn from Ryan Lee's personal experience and find out how hiring an admin ... ...more

Blogs

October 01, 20253 min read

Success Isn’t Someday—It’s Today

Success Isn’t Someday—It’s Today

Too many entrepreneurs chase “someday” success—seven figures, financial freedom, or a business that runs without them. But true success isn’t waiting at the finish line; it’s found in how you live tod... ...more

Blogs

September 25, 20251 min read

Own the Mess: Why Taking Responsibility Unlocks Business Growth

Own the Mess: Why Taking Responsibility Unlocks Business Growth

Many business owners feel frustrated when things slip through the cracks, even after hiring the right people and setting up systems. The truth? Ownership is the key. Discover why taking responsibility... ...more

Blogs

September 18, 20252 min read

Keith Kalfas - The 6-Figure Shift

Keith Kalfas - The 6-Figure Shift

From broke and burned out to business boss- Keith Kalfas shares his real, raw journey from mowing lawns on Detroit’s East Side to building a 6-figure landscaping empire. Learn how he ditched the 9-to-... ...more

Podcast

September 22, 202572 min read

Paul Valhouli - Shine Strategy

Paul Valhouli - Shine Strategy

Rooted in business and sharpened through finance, consulting, and construction, this journey took an unexpected turn into the glow of outdoor lighting. With curiosity as the spark, bold cold calls, va... ...more

Podcast

September 16, 202573 min read

Jody Moore - Happier With Jody

Jody Moore - Happier With Jody

From corporate leadership coach to master-certified life coach, Jody Moore has guided over 100,000 people toward joy and success. Specializing in moms with Christian values and coaching entrepreneurs,... ...more

Podcast

September 09, 202560 min read