Work smarter, not harder
Make money for freedom and family
Create systems to be a real business Owner
Have fun and get s*** done
Hustle and grind
Sacrifice their families in pursuit of money
Busy doing everything as a full time Operators
Stressed putting out fires all day
Our journey transforms us from overworked Operators to empowered Owners, driven by the light of freedom, creativity, and mastery of our time.
We bring beauty and value into the world, creating not just profits but a legacy of inspiration for our teams, peers, neighborhoods, and families.
We lead with light, illuminating the way for others while embracing the freedom to live life on our terms.
I - Illuminating Fun
We will make it a priority to always have fun.
M - Maintaining a Positive Attitude
We will perpetuate a positive attitude even when life and work get difficult.
P - Promoting Accountability
We will hold ourselves and others accountable.
A - Achieving Growth
We believe in bettering ourselves in all we do.
C - Cultivating Excellence
We will not settle for mediocrity and will always seek excellence in all that we do.
T - Total Integrity
We will always do what is right even if it means more sacrifice or less gratification.