Landscape Lighting Secrets Blog

With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.

Stop Planning the Whole Journey: Focus on Your Next Checkpoint

Stop Planning the Whole Journey: Focus on Your Next Checkpoint

Big goals can feel impossible when you focus on the distance between where you are and where you want to be. Ryan Lee shares the story behind a six-year dream of speaking at Funnel Hacking Live and th... ...more

Blogs

October 08, 2026•3 min read

Are You a Lighting Artist or a Business Architect?

Are You a Lighting Artist or a Business Architect?

Great lighting design can transform a home, but artistry alone doesn’t build a sustainable business. Learn why successful lighting professionals need to think like business architects by building syst... ...more

Blogs

September 30, 2026•4 min read

Stop Doing Everything: Build an Outdoor Lighting Business That Can Grow

Stop Doing Everything: Build an Outdoor Lighting Business That Can Grow

Growing an outdoor lighting business isn’t just about getting more customers—it’s about building a team and systems that allow the business to grow without everything depending on the owner. Learn how... ...more

Blogs

September 24, 2026•3 min read

Intentional Success: Building the Business and Life You Actually Want

Intentional Success: Building the Business and Life You Actually Want

Success and freedom don’t happen by accident. In this post, Ryan Lee reflects on the importance of intentional success and why building the business and life you truly want requires clarity, purpose, ... ...more

Blogs

September 17, 2026•1 min read

Your Next $20,000 Landscape Lighting Project Might Already Be Under Construction

Your Next $20,000 Landscape Lighting Project Might Already Be Under Construction

Your next big landscape lighting project may already be under construction—you just need the right referral partner to introduce you. Learn how to build strategic relationships with home automation co... ...more

Blogs

September 10, 2026•5 min read

The Million-Dollar Illusion: Why Big Business Goals Require More Than Positive Thinking

The Million-Dollar Illusion: Why Big Business Goals Require More Than Positive Thinking

Stop hoping for a million-dollar business and start engineering it. Learn why big goals come with a hidden price tag, how to reverse-engineer your revenue targets, and what it truly takes to scale suc... ...more

Blogs

September 03, 2026•3 min read

Stop Being Afraid of Sales: Why Making the Offer Is Part of Helping Your Customers

Stop Being Afraid of Sales: Why Making the Offer Is Part of Helping Your Customers

Many landscape lighting contractors avoid asking for the sale because they don't want to come across as “salesy.” But sales isn't about pressure or manipulation. It's about helping homeowners make con... ...more

Blogs

August 27, 2026•4 min read

Pricing → Sales → Marketing: The Right Order to Grow Your Landscape Lighting Business

Pricing → Sales → Marketing: The Right Order to Grow Your Landscape Lighting Business

Many landscape lighting business owners try to grow by chasing more leads. But if your pricing and sales process aren't working, more leads can actually make the problem worse. Learn the three areas y... ...more

Blogs

August 20, 2026•4 min read

The Time Problem: Why Your Business Needs More Implementation, Not More Information

The Time Problem: Why Your Business Needs More Implementation, Not More Information

Many business owners believe money and time are the biggest things holding them back. While money can often be solved through better business decisions, the time problem requires something deeper: int... ...more

Blogs

August 12, 2026•2 min read