Landscape Lighting Secrets Blog
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.
Simplify and Scale: Two Big Lessons from the Lighting Design Seat
When I unexpectedly stepped back into lighting design, I was reminded of two powerful lessons that every lighting pro needs: the importance of simplifying designs for scalability and designing with tr... ...more
Blogs
September 11, 2025•2 min read
Why Going Halfway in Business Makes You Look Ridiculous
At the Secrets Summit, a bold lesson unfolded when Ryan Lee walked in with half his beard shaved. The message? Going halfway—whether in business, pricing, marketing, or leadership—always costs more th... ...more
Blogs
September 04, 2025•2 min read
Lead With Value: Business Lessons From Alex Hormozi’s $100M Money Models Launch
Alex Hormozi’s new book launch wasn’t just about selling copies—it was a masterclass in value-driven marketing. Here’s what lighting professionals and business owners alike can learn from his approach... ...more
Blogs
August 28, 2025•2 min read
The Fast Pass to $1M: How Smart Business Owners Turbocharge Revenue & Profits
Many business owners are stuck grinding for growth, but there’s a faster path to scaling without burnout. Discover two simple formulas—the 20/50 Principle and the Triple 10 Formula—that can help you h... ...more
Blogs
August 19, 2025•2 min read
You’re Not in the Lighting Business — You’re in the Experience Business
Discover why the most successful lighting professionals don’t just sell fixtures — they sell unforgettable experiences. Learn how to elevate your brand, boost referrals, and charge premium prices by f... ...more
Blogs
August 12, 2025•2 min read
The Power of ONE: How to Refocus and Move Forward in Business
Feeling stuck or overwhelmed in your business? You might be trying to juggle too much at once. Discover why choosing just ONE priority can unlock your momentum and help you make real progress—starting... ...more
Blogs
August 05, 2025•2 min read
No One Wants a Crispy Waffle: Why Consistency Is the Secret to Client Experience
A simple breakfast turned into a powerful business lesson. Discover how systemizing every part of your service—from installs to invoices—can turn one-time clients into raving fans. Consistency isn’t j... ...more
Blogs
July 29, 2025•2 min read
The Power of the Masogi: Why One Wild Challenge Can Change Everything
Every year, take on one bold challenge with a 50/50 chance of failure. It might sound crazy—but it could be the key to personal and business transformation. Here’s how a Spartan race taught me lessons... ...more
Blogs
July 22, 2025•2 min read
Why Strategy Isn’t Enough: The Real Secret Behind Business Breakthroughs
Many entrepreneurs use the same tools, training, and tactics—but only some succeed. Why? It’s not about what you do… it’s about who you are. Discover how upgrading your identity, not just your strateg... ...more
Blogs
July 15, 2025•2 min read
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