Landscape Lighting Secrets Blog
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.
The Million-Dollar Illusion: Why Big Business Goals Require More Than Positive Thinking
Stop hoping for a million-dollar business and start engineering it. Learn why big goals come with a hidden price tag, how to reverse-engineer your revenue targets, and what it truly takes to scale suc... ...more
Blogs
September 03, 2026•3 min read
Stop Being Afraid of Sales: Why Making the Offer Is Part of Helping Your Customers
Many landscape lighting contractors avoid asking for the sale because they don't want to come across as “salesy.” But sales isn't about pressure or manipulation. It's about helping homeowners make con... ...more
Blogs
August 27, 2026•4 min read
Pricing → Sales → Marketing: The Right Order to Grow Your Landscape Lighting Business
Many landscape lighting business owners try to grow by chasing more leads. But if your pricing and sales process aren't working, more leads can actually make the problem worse. Learn the three areas y... ...more
Blogs
August 20, 2026•4 min read
The Time Problem: Why Your Business Needs More Implementation, Not More Information
Many business owners believe money and time are the biggest things holding them back. While money can often be solved through better business decisions, the time problem requires something deeper: int... ...more
Blogs
August 12, 2026•2 min read
Never Judge an Opportunity by Its Size: Why Showing Up Always Matters
Sometimes the biggest opportunities come disguised as the smallest ones. In this inspiring story, Ryan Lee shares how a seemingly underwhelming Christmas Expo became a powerful reminder that success i... ...more
Blogs
August 06, 2026•3 min read
Stop Saying "Eventually": Why Delaying Decisions Is Holding Your Business Back
"Eventually" sounds like a plan, but it's often just procrastination in disguise. Discover why successful entrepreneurs make decisions faster, how delaying important changes keeps your business stuck,... ...more
Blogs
July 30, 2026•2 min read
The Goal Isn't the Reward—Who You Become Is
Success isn't always measured by crossing the finish line faster. Sometimes the greatest victory comes from who you become through the journey. Ryan Lee shares the lessons he learned after falling sho... ...more
Blogs
July 23, 2026•3 min read
Stop Waiting for Certainty: The Business Lesson I Learned from Dorothy in The Wizard of Oz
A visit to the Sphere in Las Vegas to watch The Wizard of Oz turned into an unexpected business lesson. Discover why successful entrepreneurs don't wait for certainty before making decisions—and how t... ...more
Blogs
July 15, 2026•3 min read
The Secret to Becoming a Better Leader: Hire Better People, Not Just More People
Growing an outdoor lighting business is challenging. Many business owners believe their biggest leadership struggles come from needing better management skills, but the real issue is often who they ha... ...more
Blogs
July 09, 2026•4 min read
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