Landscape Lighting Secrets Blog

With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.

The One Question That Changed My Business Forever

The One Question That Changed My Business Forever

After hiring a sales coach, I discovered a simple but powerful question that exposed the real bottleneck in my business. In this post, we’ll break down how identifying your biggest constraint can unlo... ...more

Blogs

November 20, 20253 min read

Lessons from Athens: 5 Lighting Design Insights That Transformed How I See My Work

Lessons from Athens: 5 Lighting Design Insights That Transformed How I See My Work

When Sterling Lighting hosted their annual Sterling Summit in Athens, it wasn’t just another lighting event—it was a masterclass in creativity, discipline, and vision. Here are the five biggest lesson... ...more

Blogs

November 12, 20253 min read

Why Your Lighting Business Doesn’t Have a Marketing Problem — It Has an Alignment Problem

Why Your Lighting Business Doesn’t Have a Marketing Problem — It Has an Alignment Problem

Many landscape lighting business owners think they need “more leads.” But the truth is, it’s not about marketing — it’s about alignment. Discover why fixing internal leaks in your business can make yo... ...more

Blogs

November 06, 20253 min read

Control the Controllables: How Proactive Business Owners Win No Matter the Economy

Control the Controllables: How Proactive Business Owners Win No Matter the Economy

Feeling stuck or blaming the economy for a slow year? Discover why the most successful entrepreneurs don’t wait for circumstances to change—they control the controllables. Learn how to identify your b... ...more

Blogs

October 30, 20252 min read

Don’t Just Survive the Holiday Rush — Use It to Build Your Future

Don’t Just Survive the Holiday Rush — Use It to Build Your Future

Holiday lighting season is hectic and profitable, but it’s also a trap for many business owners who get too caught up in the grind. Learn how to stay intentional, plan ahead, and turn your busiest sea... ...more

Blogs

October 23, 20252 min read

The Power of Doing Hard Things: How Community Makes You Unstoppable

The Power of Doing Hard Things: How Community Makes You Unstoppable

After spending 10 days on the road with the lighting community, Ryan Lee shares a powerful reminder about growth, discomfort, and the strength that comes from surrounding yourself with the right peopl... ...more

Blogs

October 16, 20252 min read

The Power of Being in the Room: Why Community is the Ultimate Shortcut to Success

The Power of Being in the Room: Why Community is the Ultimate Shortcut to Success

Discover why success isn’t just about strategies, content, or even knowledge—but about the people you surround yourself with. Learn how being in the right room can spark breakthroughs, build lasting c... ...more

Blogs

October 09, 20251 min read

The Cost of NOT Hiring an Admin: How Your Business is Losing Money

The Cost of NOT Hiring an Admin: How Your Business is Losing Money

Discover why thinking in terms of opportunity cost, rather than just upfront expenses, is crucial for growing your business. Learn from Ryan Lee's personal experience and find out how hiring an admin ... ...more

Blogs

October 01, 20253 min read

Success Isn’t Someday—It’s Today

Success Isn’t Someday—It’s Today

Too many entrepreneurs chase “someday” success—seven figures, financial freedom, or a business that runs without them. But true success isn’t waiting at the finish line; it’s found in how you live tod... ...more

Blogs

September 25, 20251 min read