Landscape Lighting Secrets Blog

With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.

Why Saving Won’t Make Your Business Successful (And What Will)

Why Saving Won’t Make Your Business Successful (And What Will)

July 01, 20252 min read

Why Saving Won’t Make Your Business Successful (And What Will)

I used to be the world’s greatest saver.

Like, second only to Dave Ramsey. 😂

Why? Because I grew up with very little. Every dollar mattered. And I treated money like it might vanish the next day. Saving was my default mode.

But here’s the harsh truth I had to learn the hard way:
👉 You can’t save your way to success.

Most business owners believe they have only two choices—spend or save. But neither will take you where you want to go.

The real key? Invest.

Let’s break it down…


Saving Won’t Make You Rich. Growth Will.

When things get shaky—like when leads slow down or the economy turns—you go into defense mode.
You cut spending. Delay hiring. Cancel marketing. Sell the van. Hoard cash.

It feels safe… but it’s actually risky.

You’re playing defense in a game that demands offense.

Here’s why relying on saving is a losing strategy:

🔸 There’s a floor to saving—but no ceiling to growth.
You can only trim so much. But growth? It’s limitless.

🔸 Saving reinforces a scarcity mindset.
You start saying, “I can’t afford that” instead of “How can I afford that?” One is fear-driven. The other is possibility-driven.

🔸 Big breakthroughs don’t come from budgeting.
They come from bold moves—like investing in the right people, systems, marketing, coaching, or tools.

🔸 Your business is not a piggy bank.
It’s a growth machine. And cash sitting idle? It’s not just safe—it’s lazy. Deploy it with purpose.


So Ask Yourself…

Where are you choosing comfort over courage right now?

What would your business look like if you prioritized growth over cost-cutting?

Spend 30 minutes. Be honest. Write it down.

Because here’s the deal…

👉 You can’t shrink your way to success.

And if you’ve been playing it safe, it’s time to flip the switch.

Go ALL IN on growth.

Let’s go.

Keep Moving Forward,
Ryan Lee


# business growth strategy, saving vs investing, entrepreneur mindset, investing in business, business success tips, scaling your business, Ryan Lee advice, growth over cost-cutting, business mindset shift, financial strategy for entrepreneurs #

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Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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