Lighting for Profits Episodes
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
Anthony Vizzari - The New Sales Code
In this episode, Anthony Vizzari—Senior Vice President at 7th Level—dives into redefining modern sales through empathy, authenticity, and purpose. With over $20M in personal sales and experience scali... ...more
Podcast
April 21, 2026•60 min read
Keith Rosser - Legacy in Light
Keith Rosser shares his journey from building a family-centered life to leading a thriving team in the landscape lighting industry. With years of experience and a passion for excellence, he reveals ho... ...more
Podcast
April 13, 2026•69 min read
Rob Zito - ROI Unlocked
In this episode, Rob Zito shares how he helps landscape lighting businesses turn on a steady flow of ready-to-buy customers using AI data, automation, and smart marketing systems. With 14+ years of ex... ...more
Podcast
April 07, 2026•63 min read
Bruce Nelson - Finding the Fault
Bruce, founder and owner of Armada Technologies, has spent over 35 years in the field mastering the art of locating, fault finding, and testing in the irrigation and lighting industry. Starting his ca... ...more
Podcast
March 30, 2026•59 min read
Chris Scoville - Smart Money Sales
In this episode, we talk with Chris Scoville, a 30-year veteran in contractor financing and founder of Improvifi, Inc.. He shares how financing isn’t just a backup plan—but the most powerful tool to c... ...more
Podcast
March 23, 2026•67 min read
Stacey Jordan & Patrick Russell - Light It & Scale It
In this episode, we sit down with Patrick Russell and Stacey Jordan of Red Sleigh Workshop, who share how holiday lighting and décor businesses can grow from small installer teams into scalable, profi... ...more
Podcast
March 17, 2026•70 min read
Light It Up Expo Recap
Step into the highlights of the Light It Up Expo! from inspiring talks to unforgettable experiences, we break down the moments that left everyone energized and ready to level up. Don’t miss the recap ... ...more
Podcast
March 10, 2026•57 min read
Tom Garber & Jackson LeBrecque - EmeryAllen Steps Up: Why They’re Fueling Light It Up Expo
When companies believe in the mission, they don’t just show up - they step up. In this episode, we talk with EmeryAllen about why they went Platinum at Light It Up Expo and why they’re committed to h... ...more
Podcast
February 23, 2026•61 min read
Jeff Hesser - Lighting the Long Game
With over 34 years in the landscape lighting industry, Jeff Hesser shares the lessons, systems, and mindset behind a career built to last. From installing irrigation and lighting for iconic clients li... ...more
Podcast
February 16, 2026•68 min read
Angela & JC Chanowsky - Built Together
JC and Angela Chanowsky don’t just run businesses together - they build systems and engines that scale them. From leading Patriot Illumination and Cape Fear Pro Wash to transforming how home service b... ...more
Podcast
February 10, 2026•79 min read
Zac Garside - The Growth Playbook
Zac is on a mission to achieve the impossible: build wealth while raising a young family. From 8 years climbing the ranks at Power Selling Pros to launching and merging his own email marketing agency,... ...more
Podcast
February 03, 2026•75 min read
Emily Gorecki - Architected Light
Emily is an Architectural and Landscape Lighting Designer with over 20 years in the industry and 13 years running her own solo practice. Specializing in high-end residential and hospitality projects, ... ...more
Podcast
January 27, 2026•73 min read
Andrea Waltz - The Power of No
What if rejection wasn’t a setback - but a strategy? In this episode, we sit down with Andrea Waltz, co-founder of Courage Crafters and co-author of the best-selling book Go for No!. With nearly 20 ye... ...more
Podcast
January 19, 2026•62 min read
Patrick Harders - Where Light Lives
Patrick Harders shares how 25+ years in the dirt shaped his award-winning approach to outdoor lighting. From designing over 10,000 landscape lighting systems to building products for installers, Patri... ...more
Podcast
January 12, 2026•74 min read
Swapnil Bora - Connecting the World
In this episode, we sit down with Swapnil, Founder & CEO of MeshTek Labs and BlueHopper Lighting, to talk about innovation, leadership, and the future of AI. With 40+ patents, 10+ international awards... ...more
Podcast
January 05, 2026•53 min read
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