Landscape Lighting Secrets Blog

With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.

Overcoming Common Business Challenges in a Shifting Economy

Overcoming Common Business Challenges in a Shifting Economy

September 02, 20241 min read

Overcoming Common Business Challenges in a Shifting Economy

As a business owner, I’ve been spending a lot of time in strategy sessions lately, and certain trends have become clear. With the recent economic shifts, many of us are facing the same hurdles. These common challenges include:

  • Difficulty commanding the prices we used to

  • Clients are spending less

  • Getting people to commit and move forward has become tougher

  • Lead generation has slowed down

Sound familiar? These struggles are not new; I’ve faced them in my own business as well.

The good news? Inside Landscape Lighting Secrets, we have developed a solution to these very issues. Our approach is built on three core pillars:

  1. Raise Your Prices

  2. Close More Deals On The Spot

  3. High-Quality Leads

While it’s easy to say, "Just do these three things," the real challenge lies in the execution. To successfully apply these pillars, you must be providing:

  • High-quality products

  • Red carpet, white-glove service

  • A high-end brand

  • A well-structured client journey experience

Start by conducting a thorough audit of your business. Take a hard look at your client journey and ask yourself:

  • Is your brand and process truly worth the premium price you want to charge?

  • Are you offering the type of experience that justifies clients paying more?

Once you’ve dialed in your client journey and business processes, you’ll be ready to focus on what really matters: raising your prices, closing more deals, and generating high-quality leads.

-Ryan Lee


# business challenges, economic shifts, raise prices, close more deals, high-quality leads, Landscape Lighting Secrets, client journey, brand audit #

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Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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