Landscape Lighting Secrets Blog

With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.

Past the Break: Why Business Gets Easier as You Grow

Past the Break: Why Business Gets Easier as You Grow

June 25, 20262 min read

Past the Break: Why Business Gets Easier as You Grow

Last week, we did something really special.

For the first time ever, I took my team, their families, and my family on what we called Vacay in Paradise. The destination was a complete surprise. Nobody knew where we were going—not my kids, not my team, nobody.

When we arrived at the gate in New York and everyone saw “Punta Cana” on the screen, the excitement was unreal. Everyone was freaking out, and it was awesome to watch.

One thing I love about being from Utah is that I still react like a little kid whenever I see the ocean. I can sit and stare at it for hours. But during our trip, I noticed something interesting.

Some days, the waves were calm.

Other days, they were pounding us.

In fact, I lost a pair of glasses after getting hit by a wave. While I was in the water with my youngest daughter, I realized something that applies far beyond the beach.

If you stay right where the waves are breaking, it's chaos.

Wave after wave crashes into you.

You get knocked down.

You get back up.

Then another wave hits.

At first, it's fun. But after a while, it becomes exhausting.

Then I remembered something important.

If you swim just a little farther out—past the break—everything changes.

The waves are still there, but instead of crashing on top of you, they simply roll underneath you. The water becomes calmer, more peaceful, and much more enjoyable.

And that's exactly how business works.

Many business owners are stuck in the break. They're running businesses in the $300,000 to $700,000 range and doing everything themselves. They're handling sales, customer service, installations, operations, and constantly putting out fires.

It's one wave after another.

Eventually, they begin asking themselves:

  • Maybe this isn't worth it.

  • Maybe I should just stay small.

  • Maybe this is as good as it gets.

But here's what I've learned:

The bigger your business gets, the easier it gets.

I know that sounds backwards, but around the $1.5 million to $2 million mark, something starts to change.

You build a team.

You hire administrative support.

You bring on installers and salespeople.

You create systems and processes.

You finally get past the break.

And suddenly, business becomes enjoyable again.

You get to focus on the parts of the business you actually love.

You stop carrying the entire company on your shoulders.

That's why I do what I do.

Because I know what it feels like to be getting pounded by waves every day. And I know what it feels like to finally make it past them.

So if you're feeling overwhelmed right now, don't retreat.

Don't head back to the beach.

Keep moving forward.

Because calmer waters are ahead.

And trust me—they're worth it.

Keep Moving Forward!

— Ryan Lee


# business growth, small business owner, entrepreneurship, scaling a business, business systems, leadership, business success, company growth, entrepreneur mindset, business coaching #

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Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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