Stop Selling Like Spirit Airlines: How to Make Your Clients Feel First-Class

When was the last time you bragged to your friends about flying Spirit Airlines?
Yeah... exactly.
Unless you were telling them how you barely made it back alive, it probably wasn’t a highlight of your week.

And yet, I see so many business owners making this exact mistake with their sales approach.

You're selling like Spirit Airlines—cheap, chaotic, and forgettable—when you should be selling like JSX Airlines.

What’s JSX?
It’s a semi-private airline that gives you a first-class experience without the $40,000 private jet price tag. Lindsey and I recently flew with them to Vegas, and it was an absolute game-changer.
No TSA lines.
No packed gates.
No crowds.

Instead, we showed up at a private hangar, got wanded down like we were in a Bond movie, grabbed a snack, and were in the air within 20 minutes. The whole experience just felt… different.

And here’s the kicker:
I don’t even remember how much I paid for the flight.
But I do remember how they made me feel.

That’s your business lesson for today:

People don’t remember the price. They remember how you made them feel.

If you're constantly hearing, “You’re too expensive,” maybe it’s not your pricing.
Maybe it’s your experience.

The JSX Framework for a First-Class Client Experience

Use this 3-part strategy to elevate your brand from economy to elite:

J = Journey (Before the Sale Even Starts)

• From the very first touchpoint, make the experience feel VIP.

• Use concierge-style intake forms to show attention to detail.

• Send a personalized welcome video from you, the owner.

• Treat every step—from inquiry to delivery—like they’ve just booked a luxury flight.

S = Sensory Triggers

• Engage all their senses.

• Present high-end printed proposals.

• Use velvet mats for product demos. Play curated music in your showroom or video call.

• Show them that every interaction with your brand is intentional and elevated.

X = X-Factor Moments

• Surprise and delight with unforgettable touches.

• Send a thank-you gift based on their hobbies.

• Host a private reveal event for their project.

• Deliver a before-and-after photo album like a keepsake.

🔥 Challenge of the Week:

You don’t need to overhaul your entire process overnight. Just pick one touchpoint—maybe your first discovery call, your proposal presentation, or a follow-up email—and ask:

“How can I make this feel first-class?”

Block out an hour.
Get creative.
Design an experience they’ll talk about.

Because when they feel like they’ve just flown first-class…

They won’t care what you charged them.

Keep Moving Forward,
— Ryan Lee

# client experience, sales strategy, business branding, customer journey, client retention, high-end service, memorable experiences, pricing objections, JSX Framework, Ryan Lee #