Landscape Lighting Secrets Blog

With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.

The Secret to Becoming a Better Leader: Hire Better People, Not Just More People

The Secret to Becoming a Better Leader: Hire Better People, Not Just More People

July 09, 20264 min read

The Secret to Becoming a Better Leader: Hire Better People, Not Just More People

Growing an outdoor lighting business is not easy.

Actually, growing any business is hard.

If it were easy, everyone would be doing it.

But the people who succeed in this industry are different. They are willing to take on the challenges because they love what they do.

Most outdoor lighting business owners didn’t get into this industry just because they wanted to run a company. They started because they love creating beautiful outdoor spaces, designing lighting systems, and seeing the transformation happen.

There is something special about arriving at a home after sunset and seeing the finished project come to life.

Watching the homeowner’s reaction.

Seeing their excitement.

Knowing your creativity and hard work created that experience.

That feeling is what keeps many of us going.

For a while, running the business feels simple:

Design.
Sell.
Install.
Repeat.

But eventually, every business owner reaches a point where they think:

"I don't just want a job anymore. I want to build a business."

And that’s when things change.


The Moment You Start Hiring, Everything Changes

The first time you hire someone, your business enters a new chapter.

Suddenly, it’s not just about your skills anymore.

Now you have to lead people.

And that can create new challenges.

Maybe someone quits unexpectedly.

Maybe they don't show up with the same passion you have.

Maybe they make costly mistakes.

Maybe they don’t treat the business like it’s their own.

If you have experienced this, you’re not alone.

Many business owners face the same struggles.

So naturally, you start looking for ways to become a better leader.

You read leadership books.

You listen to podcasts.

You study communication, management, and company culture.

And all of those things are valuable.

But there is something many business owners overlook:

The fastest way to become a better leader is to hire better people.


Great Leaders Start With Great Teams

Some of the best leadership moments happen when you have incredible people around you.

Why?

Because A-players naturally take ownership.

They don’t need constant reminders.

They show up on time.

They care about the quality of their work.

They solve problems before you even know there is a problem.

They make your job easier because they are committed to the mission.

That is the power of having the right people on your team.

On the other hand, even the best leadership strategies can struggle when you have people who lack ownership and commitment.

A great leader cannot constantly carry a team that refuses to grow.


Stop Hiring Out of Fear

One of the biggest mistakes business owners make is avoiding great employees because of fear.

They think:

"What if they leave?"

"What if they start their own company?"

"What if they become my competition?"

Because of that fear, they settle.

They hire someone who is simply "good enough."

Then they spend years trying to turn an average employee into an exceptional one.

And that process can become exhausting.

Instead, consider a different perspective:

What if an A-player eventually wants to build something bigger?

That’s not necessarily a bad thing.

Maybe they help you open another location.

Maybe they lead a new division of your company.

Maybe they become one of the greatest investments you ever made.

The goal is not to hold great people back.

The goal is to build a company where great people want to stay and grow.


Profit Gives You the Ability to Build a Better Team

There is another important piece of the puzzle:

You cannot consistently attract and keep A-players if your business is not profitable.

This is why profit matters.

Profit is not about greed.

Profit creates opportunities.

It allows you to:

  • Invest in talented people

  • Pay employees fairly

  • Improve your systems

  • Create stability

  • Build the company you’ve always envisioned

A profitable business gives you choices.

Without profit, growth becomes stressful.

With profit, growth becomes possible.


Your Leadership Problem Might Actually Be a Hiring Problem

Many business owners think they need to become better managers.

Sometimes that is true.

But often, the bigger issue is the people they have surrounded themselves with.

The right team changes everything.

Find better people.

Create a business that attracts them.

Pay them well.

Trust them.

Give them ownership.

Then watch how much easier leadership becomes.

Sometimes your biggest breakthrough does not come from learning how to manage people better.

Sometimes it comes from finally building a team that makes leadership easier.

Keep moving forward.

— Ryan Lee


# outdoor lighting business, landscape lighting business growth, leadership tips for business owners, hiring A players, building a strong team, outdoor lighting company, business profitability, employee management, leadership development, scaling a service business, hiring better employees, business growth strategies, outdoor lighting contractors, landscape lighting entrepreneurs, team building, company culture, profitable business, small business leadership #

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Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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