Landscape Lighting Secrets Blog

With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company.

Unlock Your Business Success with the Path to Freedom

Unlock Your Business Success with the Path to Freedom

October 22, 20243 min read

Unlock Your Business Success with the Path to Freedom

As a coach with years of experience helping business owners, I’ve seen firsthand what it takes to succeed. With the recent launch of Landscape Lighting Secrets 2.0, I’ve become even more intentional about how I’m supporting people on their journey. One of the key resources I’ve created is the Path to Freedom, now available in the Power Vault in the Landscape Lighting Secrets members area.

What is the Path to Freedom?

The Path to Freedom is a step-by-step guide designed to help you focus on the right things at the right time. Instead of getting distracted by what others around you are doing, this roadmap keeps you on track. Working on the wrong tasks can slow you down, and in some cases, even halt your progress. But by following this strategic path, you can build your business efficiently and effectively.

Why Focus Matters

One of the biggest challenges in growing a business is distraction. It’s easy to get pulled into tasks that seem urgent but aren’t actually aligned with your goals. The Path to Freedom gives you clarity and direction so that you can avoid these pitfalls. Whether it’s deciding to attend a trade show or invest in marketing, this guide ensures you make decisions that support your ultimate business freedom.

The First Steps to Business Freedom

If you’re in the early stages of your business and generating between $0 to $500K in revenue, here’s a high-level snapshot of the initial steps on the Path to Freedom:

  1. Create Revenue: Your first goal is to create a steady flow of revenue. Get booked out for at least three weeks before moving forward.

  2. Hire an Installer: As you grow, follow the 10-80-10 Principle. Start by handling the first 10% of a project, allow your team to complete 80%, and then come back to finish the last 10%.

  3. Invest in Marketing: Invest between $3,000 to $6,000 a month in marketing. This will help you stay booked out for six weeks or more before you scale further.

  4. Hire a Second Installer: Once your schedule is consistently full, it’s time to bring on more help to keep up with demand.

These four steps are just the beginning of the Path to Freedom. By following this roadmap, you’ll position yourself for long-term success and scalability.

Stay Focused on Your Path

The secret to winning in business is simple: stay strategic, define your focal point, and follow your trajectory. If a decision or opportunity doesn’t align with your Path to Freedom—whether it's attending a conference or setting up a booth at a trade show—recognize it as a distraction and avoid it for now.

With the Path to Freedom, you’re not just running a business. You’re building a business that works for you—one that gives you the freedom to live the life you desire.

Stay focused, stay intentional, and success will follow.


# business success, Path to Freedom, Landscape Lighting Secrets, focus, entrepreneurship, business growth, marketing strategy, scaling a business #

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Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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