Why “More Leads” Isn’t the Answer: The Real Fix for Your Business Growth

Quick Question: Do You Really Need More Leads?

If you're like most business owners, you've probably thought—or even said—something along these lines:

“I need more leads.”

Sound familiar?

It’s the most common thing I hear every single week from entrepreneurs trying to grow. But here’s the truth bomb:

👉 You don’t need more leads.

What you actually need is better pricing and a stronger sales process.

Let me walk you through it.

The Numbers Don’t Lie

Let’s say you're getting 10 leads per week. Out of those:

• You book 7 appointments

• You close 3 deals

• Each project is worth $7,500 (e.g., 25 lights at $300 each)

• That’s $22,500 in revenue per week

• At a 15% profit margin, you're earning $3,375 in profit weekly

Now ask yourself:
Can you build your dream business on $3,375 per week?
Probably not.

The Power of One Extra Deal

Now, imagine this:

You improve your sales process just enough to close one more deal per week. Just one.

• 4 deals instead of 3

• Revenue increases to $30,000/week

• Same 15% profit margin = $4,500 in profit

That’s an extra $1,125 per week, or over $60,000 per year—without getting a single new lead.

All from a small shift in your ability to close.

The Pricing Game Changer

Now let’s talk pricing.

What if, instead of charging $300 per light, you charge $400?

Still 4 jobs per week. Still 25 lights per job.

• Now each job brings in $10,000

• Weekly revenue = $40,000

• Profit margin increases to 26% = $10,450 profit per week

Same number of leads. Same number of installs.
But a completely different bottom line.

Nail It Before You Scale It

This is why I always say:
👉 Nail it before you scale it.

Fix your pricing. Fix your sales process. Then go chase more leads.

Because if your system is flawed, feeding it more leads just means wasting more time and money on inefficiency.

Final Thought

If you find yourself stuck in the “I need more leads” cycle, take a step back.

You might not need more opportunities—you might just need to convert better and charge smarter.

Want help with that?

Let’s talk.

Keep Moving Forward,
– Ryan Lee

# lead generation, sales process improvement, business growth strategy, pricing strategy, increase profit, closing rate, small business marketing, service business tips, Ryan Lee, sales conversion #