From Dabbling to Dominating: Lessons from the Lighting Legends Meetup

When I started Landscape Lighting Secrets, it was just one level—a powerful starting point for lighting professionals ready to grow. But over time, something happened: people evolved.

Some hit their stride and gained serious traction.
Some stayed stuck.
And some? They outgrew the original program completely.

That’s why we built a new structure: Spark, Ignite, Luminary, and the highest level—Lighting Legends.

But Lighting Legends isn’t just a name. It’s a mindset.

We meet in person three times a year to mastermind, challenge each other, and get real about what it actually takes to not just grow a business—but build a legacy.

The Utah Meetup: “Turning Pro NOW”

Our most recent meetup in Utah had a clear theme: Turning Pro NOW.

Not tomorrow.
Not next quarter.
Not when you “feel ready.”
👉 Now.

And here's a truth that hit everyone in the room—even the seven-figure business owners:

You can be making big money… and still be operating like an amateur.

Here’s the difference:

• Amateurs react. Pros plan.

• Amateurs wing it. Pros build strategy.

• Amateurs might train once a year (if at all). Pros invest in weekly training.

We visited a $500M HVAC company during the event. Their secret? They train every department, every week. Not because it’s trendy—but because they decided to get intentional.

Their growth didn’t come from luck. It came from leadership.

The Challenge: Pick One Area and Go Pro

I want to pass that same challenge on to you.
Pick one area in your business where you’ve been dabbling—and go pro.

✅ Stop "trying" marketing. Start building a machine.
✅ Stop skipping team meetings. Start leading with purpose.
✅ Stop reading your core values off a wall. Live them.
✅ Stop guessing your numbers. Track your KPIs weekly.

Because here’s the truth:

Professionals don’t wait for growth. They plan for it—and invest to make it happen.

So I ask you…

👉 What will you stop dabbling in?
👉 What will you start dominating?

You already have what it takes.
Now it’s time to act like it.

Keep moving forward,
– Ryan Lee

# Lighting Legends, landscape lighting, business growth, leadership, professional development, team training, KPIs, mindset, entrepreneurship, Ryan Lee, Lighting Secrets, HVAC, Turning Pro NOW, mastermind #