The Fast Pass to $1M: How Smart Business Owners Turbocharge Revenue & Profits

The Fast Pass Mindset

Too many hardworking business owners are struggling—and it doesn’t have to be that way. When I launched my lighting business, I did it the hard way for over a decade. You don’t have to repeat that same grind.

Think of your business like a trip to Disneyland: you can wait in line for hours, or you can grab the Fast Pass. Today, I’m handing you the Fast Pass that can accelerate your growth.

Formula #1: The 20/50 Principle

If your target is $1M in revenue, here’s the simple math:

• Option 1: Find 200 clients spending $5K each.

• Option 2: Find 20 clients spending $50K each.

When I first started, I focused on the 200 × $5K model. It worked—but it was exhausting. The smarter path? Focus on the 20 clients who are ready and willing to invest at a higher level.

That means building relationships with people who already have your dream clients’ trust:

• Custom home builders

• Pool builders

• High-end landscapers

• Interior designers

• AV & home automation companies

Make this your #1 priority over the next 12 months, and hitting $1M won’t require burning out on small jobs.

Formula #2: The Triple 10

Want to grow your profits just as fast as your revenue? Try this:

• Raise prices by 10%

• Increase your closing rate by 10%

• Boost your quality leads by 10%

These small shifts compound into massive results. Example:
A $300K company applying the Triple 10 grows to $438,900—a 46% increase—without doubling its workload.

If you’re ambitious, aim for the Triple 20. With a 20% increase in each area, you can literally double your revenue and add six figures in profit—without expanding your team or working twice as hard.

The Bottom Line: Focus Wins

You don’t need a new “secret” strategy every week. What you need is focus.

• Focus on the right clients.

• Focus on consistent, small improvements.

Do that, and you won’t just reach $1M—you’ll keep more of it too.

Keep Moving Forward,
Ryan Lee

# business growth, revenue strategies, profit increase, scaling business, 20/50 principle, triple 10 formula, small business tips, client acquisition, lighting business growth #