The Key to Success: Guiding Your Clients Like a Classic Bronco Restoration

Something I don’t talk about a lot is that I’m a Bronco guy. I’ve always had a passion for the classic Bronco, particularly the 1966-1977 models. These vehicles are pure fire! Over the years, I’ve owned several, and currently, I’m proud to say I have a 1971 and a 2021 in my collection.

Recently, I decided it was time to give my 2021 Bronco a facelift. 🚙🔥 So, I started calling around to find the right shop for the job. But what I encountered was a surprising and frustrating trend—automated phone systems. You know the drill: press 1 for sales, 2 for orders, 3 for accounting, and so on. I just wanted to speak to someone directly, not leave a message or get lost in the shuffle.

This got me thinking: How hard are you making it for your prospects to get a hold of you?

During my search, one guy even recommended another shop to me, which was fine. But when I called this so-called "expert," he overwhelmed me with industry jargon and technobabble. Sure, he knew his stuff, but by the end of our conversation, I was more confused than when I started. When he sent me his proposal, it was so full of technical terms that I had no idea what he was asking me to do to my Bronco. Needless to say, I wasn’t about to pay for something I didn’t understand.

So, I kept looking until I found someone else. I finally connected with a guy who was not only knowledgeable but also spoke my language. Everything was great—until it wasn’t.

Here’s the problem: He asked me to choose a wheel for my Bronco from a website that had hundreds of options. That’s just too many! I don’t want to sift through a hundred wheels. I want someone to narrow it down to 2-3 options that suit my needs and preferences.

There’s a formula for success in this situation. Yes, it’s important to give clients options, but offering too many can be overwhelming and counterproductive. What I needed was an expert to guide me through the process, someone who could tell me what would work best for my Bronco based on what I want and what I need.

This experience got me thinking about how we show up for our clients. Are we making things easy for them, or are we adding unnecessary complexity? Are we guiding them, or are we confusing them with industry jargon and endless options?

Think about it. Your clients don’t know what they don’t know. It’s your job to be the expert, the guide, the helper—the trusted advisor they can rely on. Show up for them every day, and be the best version of yourself in your business. That’s how you build trust and ensure success, whether you're restoring a classic Bronco or running a small business.

-Ryan Lee

# Client communication, customer service, Bronco restoration, business guidance, effective sales, client trust, decision-making, classic Bronco, customer experience, small business tips #