Lighting for Profits - Episode 243

In this powerful episode, we sit down with Sean Michael Crane — founder of Unstoppable 365, bestselling author, keynote speaker, and host of the Unstoppable Mindset Podcast. From battling addiction, depression, and hopelessness to building a life of purpose and impact, Sean shares the mindset shifts and self-mastery principles that changed everything. Discover how to break free from limitations, unlock your true potential, and develop the unstoppable mindset needed to win in business, relationships, and life.

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Episode Transcript

Ryan Lee welcomes Sean Crane, the founder of Unstoppable365

Lighting for profits.

All light, all light, all light Powered by Emery Allen.

Here is your host, Ryan Lee.

Oh, light all light, all light. Welcome, welcome, welcome to the number one landscape lighting show in Southern California. Man, fighting, losing a voice. Hard to do when all you do is talk for a living. So, uh, man, I know I normally tell you that we've got an epic show lined up because honestly, we really do. Our guests are amazing. We've had some really, really cool episodes over the years. Um, today is going to be, Today's going to be amazing. Uh, what happens to your life when you're found guilty of attempted murder. That's what we're going to be talking about. Our guest today actually went to prison on a charge of attempted murder. Mr. Sean Crane, the founder of Unstoppable365, is joining us today, and I'm absolutely thrilled. I can't wait to, to, uh, have him on the show. If you don't know who he is, you will be following him after this. You will be listening to his advice because he's got just amazing stuff and, uh, some of the stuff that he's endured in his life and gone through and what he's doing now is just awesome. I totally believe in it. I love what he's doing. So, um, make sure you stick around and you, uh, listen to this episode. Mr. Sean Crane, the founder of Unstoppable365.

This week we talk about growing your outdoor lighting business

So today, I mean, you know, normally we talk about growing your outdoor lighting business. Honestly, today you could be doing anything in your life. You're going to get value out of this episode. We're going to talk about things that you, the way that you can level up your personal life, your business life, everything there. So, um, I always want to thank you guys so much for your support. We're, we're like, I think this is like episode 240 something. It's crazy. Um, it's amazing that I get to do this every single week. I'm so grateful for your support and always asking for those five star reviews on Apple, Spotify, wherever you listen. Uh, extremely grateful for your support. It's just such a cool thing we get to do to hang out with other professionals, Nerd out on outdoor lighting, nerd out on bettering ourselves, bettering our businesses. And so, um, before we have Sean on, you know, I've always got something on my chest and I feel like it's like, okay, I got to get this off my chest so that when our guest comes on, I can really focus on them. Uh, but again, we Got Sean Crane, the founder of Unstoppable365, joining us in just a few minutes.

Robert Falcon Scott and Roald Amundsen raced in 1911

Um, before we have him on, I want to talk about one thing. So, um, there's a story. Well, it's a true story. In, uh, in 1911, there's this, uh, two expeditions raced to be the first ever, uh, to reach the South Pole. Okay. Uh, there was two expeditions, one led by Robert Falcon Scott and another one by the name of Roald Amundsen. Um, they left around the same time, same, uh, destination, same brutal conditions. I mean, you can imagine in 1911 trying to make it to the South Pole, right? Scott's, um, team, they were more reactive. Um, what they would really push hard on the good days. You know, the weather's good. It's like, hey, push hard. Let's go more miles. But they rested on the bad days. They made decisions based on how they felt. Um, and they weren't totally winging it, but they kind of were with good intentions. Um, Amundsen, his crew was different. He had a very specific plan, obsessive plan, if you will. Um, his team, they traveled exactly 20 miles per day. Okay? Not more on the good days, not less on the bad days. He literally went 20 miles every single day, no matter what. And he did this because he had mapped out the route. Um, he pre staged his supply depots so he knew exactly like, okay, we're going to need food and supplies at these, these spots. And it was every 20 miles, right? So he trained, he also trained his team for all these different scenarios that could happen. Well, Amundsen and his team, they reached the South Pole first and, um, later they made it home safely. Because you have to make it to the South Pole and then you have to make it back, right? Um, they all made it home safely. Scott and his team, they reached the South Pole, but it was 34 days later, over a month later. And unfortunately, on the way back, his entire team died, including himself, on the way back. So why do I share the story? I mean, they had the same goal, same conditions, but completely different outcomes. Um, and I'm not sharing this because to just share some adventure story. I like hiking, I like mountains. Ever wanted to go to the South Pole, but this has a lot to do with your business. Um, there's some key differences that happened here. So, number one, transport. Um, Amundsen, he used sled, uh, dogs. He used these sled dogs from Greenland that would, like, um, pull their sleds. And they were also, sorry if you love animals, but they were Planned food. Okay. Scott relied on just pulling the sleds themselves. Um, they had some ponies. They had experimented with some, like, motor sledges, but they didn't work. Um, the route. So Amundsen mapped out the route. It was faster and steeper, but it was a lot closer. Okay. And, uh, Scott left from a place that was more well known, but it was 60 miles further. And finally, gear. Amundsen. They wore these, ah, lightweight, breathable, like, water repellent animal skins that were based on, like, the people from, like, from Greenland that are used to these crazy conditions. Um, the people are the Inuit people. Right? Um, the other team was a British team. And they wore heavy, like, wool clothes that soaked up sweat and ended up freezing. Okay. Now, I share this because I talk to business owners every single week. And I'm shocked when one of the questions we ask when we get on these strategy sessions is like, so, what's your plan? Like, what are you trying to do? What are you trying to achieve? What's the goal? Where are you headed? And so many people just don't know. Like, I don't know. They're just, like, randomly living their lives, living their business. And even if they do know, it feels like they're making up on the spot, like, on the fly, in real time, on the call with me, right? And I'm like, man, this is crazy. And then I had this epiphany the other day. I'm like, wait a minute. That's not that crazy. That used to be me. Like, I used to, um, be in the same place where I was letting my business run me instead of the other way around. I had no plan. All I was trying to do was like. I was like, scott, okay? I was like the guy who didn't make it because I was trying to just make enough money to cover my mortgage. You know, I wasn't even really trying to grow. I might have said I was, but I was just trying to survive. Like, no route, no checkpoints. I was just reacting to whatever the day threw at me, right? So. And here's. Here's the crazy thing. During that time, I didn't even realize it, okay? Um, because, like, when you're in survival mode, survival actually feels like hustle. Um, it. I mean, you're working hard, so it feels good, right? But working hard with no direction is honestly just motion. It's. It's activity. It's. But it's chaotic. It's truly chaos. It's not progress.

It really started with just making a decision about what I want with life

Okay? Um, and honestly, the moment I. I don't Remember, like, a specific, like, moment in time, But I promise it wasn't listening to a podcast. I didn't even, like, you know, I wasn't like, anti coaching back then, but I didn't know about communities and I didn't know about all this stuff, but I did. I do remember making a decision. It really started with just making a decision that, you know, what, like, is this what I want with my life? Because I contemplated, like, should I just go back and get a job? Like, am I even that happy? Like, why? Why am I doing all this? And so I decided, like, draw a line in the sand. And I decided, no, I'm going to go after this bigger business that I want. I'm going to go after this thing. And I decided that the number that I wanted, okay, which is, you know, a couple million bucks, was, like, bigger than just covering my bills. And it was going to be impossible to hit alone. It was going to be impossible to hit if I kept doing the activities that I was doing. And so, um, again, that realization just came because I finally just named the destination. I decided this is where I want to go. I made the plan and I realized that, you know, I was the bottleneck. And so, um, you know, I hired an office manager, I hired a salesperson, I hired a second person for the office, and I finally, like, got out of the day to day. Um, I finally felt like I was an owner of the business instead of operator. I could leave and the business would just, would still run. Right.

Stop operating with a destination. Create a vision board to help you reach goals

And so I want to encourage you guys, three things. Three things today. Number one, I want you to name your poll. Like, stop operating with a destination. That sounds like a feeling. Okay, so, like, I want to grow. Okay, that's not an actual goal because there's no, like, specificity to it. Is that a word? Specificity? I want less stress. I understand that, like, sounds like a goal, but it's not a goal. Like, a goal has a number and a date attached to it. So at the end of this year at, you know, December 31st, what does your revenue look like? What does your team size look like? How many days are you working? What are you not doing anymore in your business? Like, what are you willing to give up? Like, name it out, write it out. Until you do this, you're like the Scott guy without a map, just walking around the South Pole, hoping that you're gonna make it. So, number one, name your poll. Number two, reverse engineer the route. Once you have that number, once you have, like, this destination in mind, then you just have to ask yourself the question, like, what has to be true for that to happen? And this is a, you know, where, of course, a lot of people stop because it gets uncomfortable. That means, like, the math is going to tell you that you can't hit your number that you want without adding another salesperson, without adding another team, without taking some risk. Like, of course that feels uncomfortable. So this is where people stop. But if you can lean into this and realize that, like, this is your new barometer, like, if you're feeling uncomfortable, you're actually on the right track, then this is how you get success. This is how you get to a destination that you're not currently at. So, um, this is hard, right? But the plan that you make, it won't lie. It will give you the checkpoints. Um, it shows you the gap between where you're now, where you are now, and where you want to be. And then you can obviously decide what you want to do about it. So again, number one, name your poll. Number two, reverse engineer the route. And number three, the final one, build the checkpoint before the chaos does. So a plan with no review is just like a vision board. Like, you know, you like, oh, this is cool. I want to have this, I want to have that. Whatever. Well, Amundsen, the guy who, like, made it and got his whole team back alive, he checked his position every day. Remember, he had his 20 mile rule. So you need a weekly, A, uh, monthly appointment with yourself on the calendar. Non negotiable. Like, you ask, like, Am I 20 miles ahead? Am I?

I?

Like, where am I at? Oh, I'm only at 18. Well, what do I need to adjust in my plan to make sure I stay on target? Okay, again, most of us are not doing this. You're stuck because you're not measuring these things. And so if you skip this, then you're just going to be wondering why you're not further along three months from now. So you can decide if you want to do these steps or not. Again, number one, name your poll. Number two, reverse engineer the route. Number three, build the checkpoint.

If you don't have a clear route for your business right now, it's fixable

Okay, so here's what I want to leave you with. And then again, we got Sean Crane coming to join us. Um, you're not behind because you're lazy. I mean, some of you actually are. I've talked to some people. I'm like, dude, you're lazy. Like, come on, like, go knock some doors, right? But most people aren't lazy. Like, most people are willing to put in the grind, which, you know, like, I appreciate that, but that's only going to get you so far. You're not behind because you don't work hard enough. You're behind because, like, you've been like this Scott guy. You're talented, you're motivated, but you don't really have a plan. The good news is this is completely fixable, okay? And once you identify and come to grips with it and be like, okay, um, I'm, I own this. I'm okay with this. Now you take control. You can take control of your life. And it starts with just one conversation. So if you don't have a clear route for your business right now, you, you don't know where you're going. I mean, I'm talking a real number, a real plan, a real timeline. Reach out. Let's have a chat, get on a call with my team, go to landscape lightingsecrets .com, book a strategy session. We'll literally sit down together, 45 minutes to an hour. We'll literally map it out, figure out what your poll is, what your route is, what your 20 mile rule. Because the difference between where you are and where you want to be isn't effort. It's truly a plan. So let's put that together. I promise you guys, if you will do these things, be intentional. You can have whatever you want. Just most people aren't willing to map it out and put the plan together. All right? Um, hey, uh, did you guys know this? Friends don't let friends install subpar lamps. Emory Allen makes premium LED lamps for lighting professionals who demand the best. Don't settle for less. Upgrade your designs and installations today with Emory Allen. Reach out to Jackson his email Jackson L as in the letter L. Jackson l@emeryallen. com to learn more and take advantage of their contractor pricing, just email jackson lryalen. com don't forget to mention that you heard about him. Um, here on Lighting for Profits. He will hook you up with that discounted contractor pricing. Just email jackson lry allen. com.

Sean Crane: I'm excited to be here. I hope the Internet works out

all right, guys, it is time. Uh, so excited. Let's get the guest, uh, music going on here and get this show a, uh, cooking. What do you guys say? Plus, I need a drink, remember. Welcome to the show, Mr. Sean Crane. What's up, Sean?

What's going on, Ryan? Thanks for having me, man. I'm excited to be here.

Oh, man, I'm super excited. I hope the, I, uh, hope the Internet works out.

I know, man. Internet's down. Phone batteries down. I love adversity though, right? It's right. How do we perform under pressure? So let's do it. We're gonna have a great show conversation.

Yeah, I'm really looking forward to, uh, digging into this. We've been friends on online for, you know, I guess a few years now. I think I'm maybe met yet, uh, one of the Tommy Mellow events or something like that. We had a chance to hang out a few weeks ago in Malibu, which was really, really cool. It's so much different, I think, just connecting with people, like, online versus in person, just because you, you know, like, online, we're always just kind of sharing. Like, we're not sharing 24 hours, you know, and, um, we have ups, downs, everything else. But in person, you just get to connect at a human level. And it's like, oh, you're a dad, you're a husband, so am I, you know, so that was really cool.

Yeah, I love that. Right? Like, we have a perception of who people are online or even, like, someone's profile picture. I think I said to you, like, oh, you look different or you're taller. Right. Than I anticipated. So it's like, we get this idea of who people are online, but the in person connections, the masterminds, you know, uh, the moments like we shared, those are really where you get to know people and build relationships. So I was. I was excited to be there and grateful for that opportunity.

Ryan Crane went to prison for attempted murder after a college party

Well, um, I'm not sure if you heard at the beginning, but I kind of teased the episode and, you know, maybe people were like, is. Is he. Did he. Did I. Did I hear him right? Um, I basically was like, um, you know, what. What would you do with your life if you were found guilty, like, convicted of attempted murder and had to go to prison? So, um, I kind of want to rip the band aid off. Like, where. What happened? M. I understand that you went to prison for attempted murder, and I think I want to start there because I feel like a lot of your passion, a lot of your drive comes from that. And, um. Yeah, like, what. What happened?

Yeah, absolutely. And let me know how my audio is and stuff. I want to make sure I'm coming through clear. All my passion, all. Everything I do stems from that experience. This is my second chance at life, Ryan. So how could I not wake up every day excited, driven, like, I. I, you know, um, just kind of, like, overwhelming to people sometimes, I think. But it's like, dude, this is all genuine and stems from having my life taken away, you know, like, so when I was a kid, I. I wasted a lot of my opportunities. I wanted to be a professional Athlete. And I loved sports. And in high school, I never played sports. I chose to hang out with, you know, knuckleheads and smoke weed and drink. And I was just numbing out a lot of pain and things that had happened to me in childhood. And I, uh, went through my adolescence just numbing my pain out and coasting and drifting through life. No direction, no goals, no focus on anything beyond the moment. And, uh, ultimately, When I was 23, I went to a college party where I was there to chase girls, get drunk, do drugs, have a wild time. Like, that was my. My way of living back then, you know. And, uh, that night, there was these two groups of guys that were starting to get into it and fight. And I guess they had some previous issue that they. That they never, you know, never, uh, resolved. And so now here we are, everyone's drunk, and they're gonna fight. And, uh, that led to us all being outside. I'm right there. I'm m. Like, watching the fight. You know, I'm. I'm just there to watch at that point. And, like, I want to see a fight. I didn't anticipate getting drawn into it. Um, and then they start brawling, you know, in the front yard. And before I know it, I get tackled from the side, and I'm wrestling around with this guy on the ground. And it turned out that guy was being stabbed, or at some point in the melee, he was being stabbed. I don't know when. I just thought I was being jumped. I thought they were going to start kicking me in the head. And they basically targeted me because I was right there. And they, uh, mistook me for one of the guys they were fighting. Um, and so I'm rolling around this guy, trying to get him off of me. And finally I do, and I threw a couple punches down towards him. And, like, that's what a lot of people at the party saw. They said, oh, we saw Sean Crane striking him. And the police report, they used the word striking. You know, some people said punching, but they purposely wrote striking because they thought I was the guilty suspect. And a strike could be, uh, uh, a knife stab. It could be anything. You know, a punch looks much different. So it was like all these little things that came out in the police report that made me look like the assailant, right? I was the guy who attacked this individual and stabbed him. And I didn't stab anyone that night. You know, I shouldn't have been that close. I shouldn't have got involved in the fight. I shouldn't have ran after the fact. But I did. We all ran away. We were scared. Um, and then the next day, I was charged with attempted murder.

Did you. Did you know at the time that that guy got stabbed, was he, like, laying on the ground, bleeding out or, like, what. What was that like?

Well, the weirdest thing was, now this is all happening split second, and I'm on a bunch of drugs and alcohol, but something like that. Like, I. I remembered what happened, you know, um, he was on top of me, and he was a bigger guy. I could not get him off of me. I was, like, rolling back and forth, trying to get him off of me. I couldn't. Finally, pretty easily, I rolled him off of me. Like, after, like, six attempts back and forth, he just kind of rolled off me. And I was like. Like, he had gone. He was lifeless at that point. In retrospect, right?

Yeah.

So when I stood up, the only thing I'm thinking, though, is this guy's gonna swing on you. Like, punch him, like, hit him. And I threw two punches, and they grazed the side of his head, and he stayed flat down in the grass. And I was like. Well, you know, I was like. I didn't knock him out. I didn't hit him in the jaw or hit him hard. And at that time, my friend who had went to the party with me, the only person I knew there was was yelling at me, sean, let's go. Let's get out of here. Come on. And as I walked over to him, um, I went under a street light.

You were charged with attempted murder after allegedly stabbing two people

And that's when I realized I was covered in blood. And there was blood dripping all over my face, all over my arms. Like, I'm talking about a lot of blood. And, uh, my friend looked at me, and his eyes lit up. He's like, what the hell happened? What. What did you guys do? I remember just saying, I didn't do anything, man. What are you talking about? And, like, he runs away, and I start following him, and I'm limping up the street because I got hurt when I was tackled. My back and my leg were all jacked up. And as I started following him up the street, I saw him duck into this little laundromat adjacent to the apartments we were at. And I followed him in there as the cops were coming by with sirens on. It was like something out of the movie. And, uh, he had this shirt that he pulled out of the dryer in this laundromat. He threw it at me. He's like, dude, take your shirt off. You can't walk around like, that. So I peeled off the blood soaked shirt and he grabbed it and like, threw it behind the dryer or something. I put on this, this sweater or whatever he handed me and we limped further up the street. And he had already called a cab because when the fight broke out, we were all leaving the party. Like, he and I were going one way, that group of guys were going the other way. So the cab was there waiting for us. I jumped in the cab and he took us to my friend's house. And I just passed out. And uh, the first thing I did in the morning when I woke up was Google fight on the mesa. Uh, and it said that two individuals were stabbed and one was in critical condition on life support. And that's what I knew. Like, oh, man, this is really bad. And I just anticipated the cops finding me or reaching out to me and questioning me. Um, but I didn't anticipate that when they did, they were going to charge me with attempted murder. I had no idea that was going to take place.

Yeah. That's insane. So there was actually two people that were stabbed?

Yeah, yeah, it was a group of like 4 on 4, 5 on 5, and. And 2 guys were stabbing the other group.

Yeah. And did anyone die?

No. Um, you know, what I heard was that the victim that I was accused of stabbing actually did die three times on the way to the hospital and they were using the defibrillators on him. And you know, the first day I went to court, like, I was, I was scared. It was really, uh, overwhelming. There was the news press there taking my picture. I'm like this shackled up, walking into the courtroom, just like a deer in the headlights, man. Like, what is going on? And, uh, my, my lawyer's assistant walks up to me and she's all panicked. You know, I'm like, hoping to, to have some counsel that's like, ah, oh, we got this mistaken identity, like, we're gonna get you out today, you know, and she's panicked. She goes, hey, the judge and the district attorney over there talking, they want to amend your charges to homicide because the, the victim's been in a coma and they don't think he's going to survive. So they wanted to amend my charges to homicide that day. Uh, thankfully they didn't. And by a miracle, this man survived and made a full comeback. And he's alive and healthy to this day, as far as I know.

Wow. Okay, so you got, they picked you up a couple of days later or like, when did you get charged with

attempted, uh, murder the next day. So I was coming off of drugs and alcohol, and I was just, like, sleeping on my friend's floor the whole day. Um, and I was, like, hungover so bad. And I finally got picked up that evening. It was getting dark. And this is crazy, man. So I'm leaving my friend's house. We're driving in a truck, and he's in a cul de sac. And just, like, talk about timing, right? I'm leaving the house after being there all day, and I look down the street that's, like, perpendicular right to his cul de sac. And I just see a line of cop cars. Something out of a movie, like, a line of cop cars all the way down the street. They had a forensic unit. They had so many different police vehicles, the SWAT team. And they followed us as we were driving away. They must have been GPS in my phone. They must have got my. My. You know, my phone GPS or whatever. Like. Like a warrant to track me down. And, uh, they start following us as we're driving. And this friend that picked me up had no idea what was going on. And I'm looking in the rearview mirror, I'm like, okay, this is it, you know? And he looks in his rearview mirrors like, what the hell? Like, what's going on, Sean? And I said, man, just pull over. I'm gonna get out. They're looking for me. And he pulled over, and I started walking out. And they all pulled out their AR15s. You know, they came over, like, the speaker on their. Their. Their, you know, whatever that is. Like their megaphone vehicle. Yeah, yeah. And they're like, you know, like, they give you all these different, like, things to do. Turn around, put your hands on your head. You know, interlock your fingers, get on your knees. And then they come up with the guns, and you hear the dogs barking, and the neighbors are coming out. Everyone's, like, staring at me.

The process of being arrested and then convicted is such a long and drawn out process

I felt like I was an FBI, like, most Wanted, you know, fugitive. But, I mean, rightfully so, man. They thought that I killed somebody. So it's like I'm prime suspect at that time. And when they cuffed me and put me in the cop car, I remember going, man, what do you. What do you guys like? What's this about? What am I being arrested for? And, uh, he said, you'll find out when you get to the police station. They didn't tell me my charge, which they're supposed to, I think, and read your Miranda rights. Um, and then when I got booked into the county jail, I found out that I was Being charged with attempted

murder, man, that is just insane. So you get charged. You know, in your mind, what happened, you obviously got blood all over you. You were involved in this incident, but you obviously didn't stab anyone. Um, what happened next? Like, did you go to trial? Did they tell you, like, all right, this is, this is what it is. You're being charged. Like, what happened after that?

Yeah, so the whole process of being arrested and then convicted and, you know, case dismissed or doing time is such a long and drawn out process. Like, there was guys in the county jail for three, four years still fighting their case, you know, so the more serious the case, the longer it take. They want to make sure, like the district attorney wants to make sure they have all the evidence, all their ducks in a row, they want to convict you. You know, that's why they have, like, 99% conviction rate. They don't lose. Um, and so, you know, at first I was hopeful. I'm like, I didn't do it. I know the truth. Surely the truth has to come out. Like, in that moment, I was naive, but I was also believing that if I didn't do it, the truth has to somehow emerge. Like, this can't happen. And, uh, so the first couple times I went to court, there was no good news, and I'm just going back to the county jail. And then you sit in the county jail for like a week at a time, maybe two weeks, then you go back to court. And so this process took eight months before I was finally, um, you know, convicted. And I chose to take a plea deal. And instead of taking it to trial, because what happened was initially I had a, ah, private detective that was like, part, uh, of my, my, My, like, legal counsel. I was court appointed. Meaning they give you a lawyer. It's a little better than a public defender. Like, the lawyer I had was really well known in Santa Barbara. He's an og. Like, he's legit, but he didn't really come and see me or talk to me. He would send his assistance. And then they had this private detective guy that was going out trying to dig up information and, you know, that would, uh, um, you know, counteract or. What's the word I'm looking for? Kind of like oppose what was in the police report. Right. Like information that would come out on my behalf. And at first he was, like, super optimistic. You know, he's telling my family, we know Sean didn't do it. You know, the guy had his throat slit among many stab wounds. And they go, everyone said they saw the guy on top of Sean, wrestling with him. And then Sean was on top of him. There's no way he could have committed that type of assault from that angle. And the blood and all this stuff doesn't match up. So right out of the gate, I'm like, cool, man. I got some people on my behalf that are doing some due diligence. They're going to prove, based on the forensics and maybe the DNA or whatever, that it wasn't me. And then I remember one day he came to see me in county jail and he was just like stone cold with me. Like, his whole demeanor changed, didn't smile once. And I know that he talked to some people or something happened, and he started to think that I was guilty. In fact, all my lawyers thought I was guilty. I could tell by their demeanor. And, uh, nobody believed me. The only people that believed me were my Uncle Mike, who raised me. I know some of my family members probably were like 50, 50, right. Like Sean might have done it, like, honestly, because at that time, I was wild. I would drink, I'd party. I had gotten in plenty of fights and I got in trouble when I was a juvenile, you know, But I never stabbed anyone, I never used weapons, I never tried to kill anybody, you know, so everyone at the party knew that I was innocent. They knew the truth. And then I know beyond that, people that knew my reputation growing up or went to school with me or whatever, I'm sure, like 70% of them are like, no, Sean didn't do that. And then 30% were like, well, maybe he did. Yeah, maybe he was drunk. Maybe he was on Xanax. And that's just being honest, you know? Yeah. So I knew that going into it, man, and I had to accept that. And I learned so much from a, uh, mindset standpoint about focusing on what you can control in life. I think most people spend a lot of their days and time focusing on things outside of their control, thinking about the past, worried about the future, dwelling on stuff that they just can't change right now. And so what jail taught me was how to get hyper focused on the things within my control and not be naive about external things, but don't get sucked in to the what ifs, you know? And, uh, so, yeah, after eight months of going through this legal battle, nobody believes me. Finally the DA said, hey, we'll give this guy, I, uh, plea deal if he admits that he stabbed the individual, will drop his charges to assault with a deadly weapon. He's going to do the maximum amount of Time on that charge, which is seven years. So I did the math. I'm like, okay, I'm eight months in. I'll do 85% of my time. That's roughly six years. I'm 23 years old. My. My whole. All my 20s are gone. But I'm like, man, you know, here's the thing, Ryan. I went through a massive transformation in the county jail. I was stuck in that cell for 24 hours a day. The first month was complete anguish and torture. You know, I understood why people kill themselves in prison.

You grew up with parents battling addiction

You know, all I wanted to do is find drugs to numb out my pain. But it was the first time in my life I couldn't run for my problems, and I had to sit in that pain. I had to be honest with myself about not the incident that I was facing because I knew I was innocent, but about all the stuff in my life I didn't do and how I hadn't gone all in to be the person I wanted to be. Like, that's what stood out the most. And the regret that I experienced was so devastating to me, man. Like, I had to feel that. Ah. And I had to be present in it. I had no choice. And what it did was it lit this fire inside of me. Like, I was like, God dang, man. That's the life I lived. That was the way I showed up. Like, if I knew it was going to be over this fast, I would have. I would have lived so much differently, man.

Do you remember when you had that, uh, epiphany, like, when.

That.

When that transition. Because, again, you grew up with this really bad environment. You were drinking at a young age, drugs at a young age, doing crazy stuff. So that just seemed like for you. Like, for me, I'm like, oh, that's crazy. But that's just, like. Was you normal? That was just your life. So.

But how did you. But that wasn't. Yeah, so wasn't from. Well, from about, you know, five, as far back as I can remember, till 12. I had so much life in me, man. I had so many dreams and goals. I was a great athlete growing up. I was always, like, the best player on the team or one of the top players. Um, my Uncle Mike, who helped raise me because my parents were battling addiction, he was always instilling positive beliefs into me, telling me, I'm a leader, I'm an athlete, I'm smart. He programmed me to believe in myself, right? So, like, the core of who I am believes that I can do anything I set my mind to. And That I want to live a life of greatness. Like, that was my core being. I lost that version of myself from, um, 14 to 24. Because my freshman year in high school, I came home one day and my dad had a pistol, and he was blacked out drunk. I could see his eyes. He wasn't there, and he had a gun on his lap. And I was like, oh, my gosh, what are you gonna do with that? You know, we were freaking out. We didn't know if he was gonna shoot himself or somebody else. And, uh, the cops ended up coming. They had a standoff with him, and I thought they were gonna kill him right in front of me and my siblings. And thank God he surrendered and gave up the weapon. So my freshman year in high school, I lost my dad and then my mom, who was unhappy in their relationship. And they had both battled addiction my whole life. All of a sudden, she stops coming home, and she's coming home high, and then she's not coming home for a week at a time. And then all of a sudden, she has a boyfriend, and now we don't see her at all. And, like, she abandoned us, man. And so that. That broke my heart. My. My mom, you know what I mean? Like, to this day, I'll never forget that. And that's when I. I said, eff it. I don't care if I live or die. Like, I went down this.

Such.

This dark place, man, because I, I. My whole world was turned upside down overnight. Now, I didn't want to play sports. I didn't care about going to the beach and surfing. I stopped hanging out with all my childhood friends. I stopped going to family gatherings and barbecues. I didn't want to see anybody. And that's when I just went full blown into my addiction. And so, you know, I lived that way for 10 years, but I knew deep down inside that wasn't who I was. And ironically, when I was sitting in my jail cell getting sober, getting clarity, you know, all that time to think and fix some things inside of myself, I looked at it as an opportunity. The last chance that I had in my life to start doing things the right way, you know, and make all the wrongs of the past correct by the way I live going forward. So that's the commitment I made. You know, I made a commitment to myself, uh, and, God, that I would be sober the rest of my life, and then I would give my all to every moment where I was. And like, that. All I could do at the time is make a solemn promise and Commitment to keep those promises and to follow this new path. And that was the beginning of my transformation.

Did you always believe in God or did you find God in prison

Wow. So did you. Did you always believe in God? Was that something from your childhood, or did you find God in prison or. Where did that start?

Yeah, I mean, literally, like, um, before I got locked up, I remember one of my friends made a comment about God, and I started mocking him, and I'm like, you believe in God? Like, you fool. You know? And that was just a reflection of how broken I was at the time. I had no concept of spiritual.

Sean, it's breaking up a little bit. I don't know what's going on. Dang it. This is. This is the reason, uh, it's risky to do a live show. Um, let's see. It was breaking up.

I. I should come back right now.

Yeah. So I. You said, um, right when you're going into jail, you got. You m. Were mad at God or you were. Some. Someone asked you.

I just. I didn't feel a connection. I wasn't a believer at the time. You know, one of my friends made a. Like, uh, he made a statement or a comment about God, and I laughed at him. I said, you believe in God? You know, like, I was just so broken and disconnected. And, uh, when I got locked up, you know, the first month was just complete anguish, and it was all the what ifs. How much time am I, uh, gonna do? Why does no one believe me? Why is this happening to me? I was just playing the victim card. And I remember recognizing that if I continue to wake up that day and that. And think that way each and every day going forward, I was doomed. Like, there was no way I was going to survive. There's complete torture. And one day I was just sitting in my jail cell, and I go, man, what if you needed this experience, Sean? Like, what if this experience is going to help you get sober and save your life? And I was like, wow, that could be very true relationship as a person, you know?

Oh, man, we're losing it again. All right, we're gonna keep rolling with this. It was cutting out again. Sh. Um. Uh, I don't know what to do. Oh, man. So, um, Sean, can you. Are you able to hear me now? Dang it. This is the, uh, the fun stuff of a live show. I don't think there's anything I could do. No, Sean.

Sean Crane is recovering from six years in prison for attempted murder

Okay, well, um. So what when Sean comes back? I'm, um, confident he's going to come back. Um, we're just talking to Sean Crane. He literally got arrested for attempted murder. Did a plea deal, um, which got reduced down to, uh, um, assault, uh, with a deadly weapon. Um, but I want to m. We're going to be asking Sean about, um, some of his transformation that happened in prison. And then we're going to talk about what he's doing now, which I want to make sure that we get to as well. Because what he's doing now is he's actually coaching others on taking care of their bodies, um, and making sure they show up in their best state for themselves, their families, their businesses and everything else. So he's got a program called unstoppable365. Um, and when. If, like, you probably can't tell by his video that's been on here, but this guy is like, jacked. I mean, he's got like, like every muscle, like, perfected in his body, so he definitely knows how to take care of his body. Um, he has a ton of energy, a ton of passion. Um, and so I was gonna. I'm gonna ask him about, like, steroids. Like, dude, are you doing steroids? Uh, I want to talk to him about trt. Um, some people are already doing trt, some aren't. Uh, talk to him about kind of the difference between those. We're going to talk to him about peptides, blood work, supplements, uh, all those types of things. So make sure you stick around. As soon as he comes back, we're gonna ask him about all those things. Um, I will tell you. He's got. His program, um, is really cool. So he used to only work with people, like one on one. And, and it's not cheap to, uh, have like a one on one coach, if you guys know that. But, um, he came out with this program where now he can work with individuals, uh, at scale. So he can help you with your fitness plan, your nutrition, a performance program, all that stuff. Um, if you want to check him out, find him on social media, of course, Sean Crane. He's, uh, on Instagram, he's on Facebook, but also, um, check him out. His, uh, website is unstoppable365. com. Um, the thing that, uh, while I'm waiting for him to come back on, the thing that I, um, like, love about Sean is he. He makes videos like every day. And he's always talking about, like, current events and like, everything else, but he literally shows up every single day, like, grateful for life today. And like, it's a good reminder to me because there's days where I just want to m. Complain. There's days where I'm like, Man, why. Why is this so hard? Um, there's days where I feel my weaknesses more than others. Right? And when you. When you talk to Sean or you're around him, you follow him. You'll see that he shows up with gratitude every single day. And I. And it's because he literally did, you know, six years in. In prison. I, um, can't imagine. Like, I. I just am like, holy cow, dude, if that ever happens to me, like, I don't. I don't know what I would do. I. I'm not built to go to prison for, uh, even 24 hours. So, um, I don't know. I think, um, everything does happen for a reason. Um, he was talking about how God kind of, you know, maybe. Maybe he's in prison, uh, to help him sober up, to help him get clean. Um, when I was talking to him the other day in, uh, in Malibu, we were hanging out, um, he actually became a mentor to others. So he's in jail, and people start to, like, um. Like, he's working out now, and he's, like, got this positive attitude, and people, like, want to be around it. It's, like, contagious. And so they start asking him, like, so, what are you doing, man? Tell me this. And all of a sudden, he's got, like, a little posse. Um, he literally, like, has a bunch of mentees, um, in his, uh. In the. In the prison. In the. The prison he's at, which is. Which was way cool. So, um, we'll ask him about that as well. But, um, anytime you're around someone with this level of passion, this level of energy, it truly is contagious. Um. Sean, did you make it back?

Dude, I've just moved spots in my house to hope the Internet improves. Uh, I apologize. Usually I have all my stuff dialed in that kind of threw me off when the Internet went out last minute, so.

Well, like you said, man, this is, uh, this is life. This is adversity. This is, like, we're trying to, like, put a good message out there, and what happens, you get some resistance. And that's normal for my life, too. Anytime I try to, like, do the right thing, you get punched in the face. Like, something happens. It's like, we're not going to let the resistance win today.

No, the resistance is a good sign, right? If you're not feeling resistance in your life, you're not aiming big enough or going after what you want, there's definitely an element of, uh. Whether you call the devil the enemy or whatever, like, coming into your life when you're trying to do something important and big is. And I'm aware of that. That's been my life forever. And so going, uh, to prison and coming home or becoming an entrepreneur, all the things I've done, I've learned that the adversity, it actually helps us. Obviously, like, if you embrace it, you get stronger, you have to pivot, you find solutions, you develop more urgency, whatever it is. And, uh, like, so prison definitely prepared me to be a business owner and do everything I'm doing now.

Sean is an entrepreneur who got out of prison to start a business

So the other day you were telling me, like, you started, first of all, actually, like, I don't know, like, I try to put myself in that position. Like, I'm free today, tomorrow, I'm told I'm gonna sit in this prison for six years. I did my. I can't even, like, figure out how to do that.

Where.

How did you take that? Did you go, okay, I'm gonna break this up day by day, week by week, month by month. Like, how did you decide? Like, what. What was the plan? Like, how are you going to stay alive and survive? And then at some point, you switched to, like, oh, hell, no, I'm not going to survive. I'm going to thrive.

Yeah, well, at first, when I got locked up, guys, uh, were bringing drugs into the county jail. So I was getting high for, like, the first couple weeks, and I was like, wow, this is great. Like, I'm not even stressed out. I was, but when I got high, I could forget about my problems. And I got in a couple fights in the county jail. And I remember I. I got thrown into an isolation cell. And then, uh, in there, it just was miserable. You never leave. You're in a six by itself for 24 hours a day. Like, m. Is going to change for you. You, Uh, Uh.

Oh, Sean, brother. It's not. It's breaking up again. I just hope that people stick with this because this is, like, such a good story. Um, I just don't want people to, like, leave. This is, like, a really powerful episode, and I get that. It's frustrating. You're, like, either, like, watching live or listening to a podcast, and you're like, uh, I just want it to be perfect. Like, this is kind of the story of my life. Like, my business is never perfect. There's always something, you know, that interrupts. There's always something. And so I'm honestly, I'm hoping you guys will stick with this because, um, what Sean, uh, basically was able to accomplish in prison, and then since getting out, like, starting his entrepreneurial journey is not just inspirational, but, like, he has some really good tips to, uh, to help you work through the challenges in your business. And here we are having a live challenge right now with technology.

Sean is on a nutrition and fitness plan to improve his health

But, um, I'm going to ask him about, like I said, the steroids. We're going to talk about trt. Peptides. Peptides is a big topic. Um, recently I started. So about two years ago, um, I was like, you know, I heard of people like TRT and stuff like that, and actually, it was a client who's like, dude, you need to get on trt. I'm like, what? I don't even know what that is. So I start looking into it, and I go get tested. I'm like, yeah, it turns out my testosterone is pretty low. And so I start taking testosterone. Um, actually, when I, um, started doing it, they start measuring all these things. Well, I found out my hemoglobin, because I was taking testosterone, was a little bit high. I go to give blood because they say, like, if you give. If you donate blood, it'll drop your hemoglobin down. Um, and so I go to do that. I literally pass out in the doctor's office. Um, and, like. Like, 30 seconds in, and I wake up, my eyes are, like, twitching. I was so embarrassing. I'm, like, sweating profusely and everything. It was just so embarrassing that I stopped. I was like, okay, if I have to do this, I'm not just. I'm just not going to do trt. I'll just live with it. And so, um, I stopped doing that. But I still did. I still carried on working out. I definitely am not, like, a fitness guru. I definitely don't do, like, nutrition. Right. But I am getting way more intentional with, like, um, like, my. My doctors got me on, like, a nutrition plan. You need this much protein and everything else. So now I am on a plan where literally I get my blood work done, um, every quarter. Um, they measure things and say, all right, you're gonna have to take more supplements for this. Take less here. And we're still just dialing it in because I'm literally only, like, three months in to this process. So, um, I've met with my doctor a few times, but, um, I don't know. I'm just going to trust the process because if, like. Well, if I'm feeling like this a certain way and they said there's a fix to it, then. Then I'm going to go after that. So I definitely don't have the solution right now, but I'm. I'm Working toward that. So I was excited to, uh, connect with Sean, um, again. He's got his program, Unstoppable365, that does a lot of this work for you. So he'll give you the nutrition plan, he'll give you the fitness plan, the performance program and all that. And then they'll. They have different options too, where you can actually get all the peptides, you can get all the supplements, um, from his company as well, which is really cool. So, um, I think, you know, it happens to me. I'm. I'm 46 years old, and so as I get older, I'm like, man, I've never. I've always really given a lot of attention to my business, but never given a lot of attention to me. And I'm like, okay, I got to, like, make sure, like, I take care of myself. I'm starting to feel the effects of age. And, um. So, like, I registered for the, um, a Spartan race last year. Um, I did three of those, and then I registered this year for just one. So far, I need to get the other two registered, but those kick your butt. And, like, you have to train. You have to be intentional on your structure.

Fitness has to be top of your business priorities, right?

And so talk about, you know, when I talked about the beginning of the show, like, goal setting, like, you know, like, what is your goal? Like, what are you actually chasing? And when I. Because I have this Spartan race coming up, it's July 10th, which is in, like, I don't know, six weeks or something like that. Um, like, I have to be ready. And so I'm doing squats, which I hate squats. Like, who does squats? Um, I'm literally, like, running a lot to get ready. I'm lifting weights. I'm doing all these things that I normally wouldn't just do, because if. If I didn't have that end, like, goal, if I didn't have the end game to be ready for, like, I wouldn't do it. You know? Um, I'm just like, I. It's just like, personally don't care that much about, like, fitness, okay? And so I know I should care about it, which is why I do these types of things. Because I'm like, okay, I know if I'm training for that and I'm eating better and I'm training for it, I'm going to be healthier. I know it's important to be healthy, but, like, again, I just, like, have never cared about that. And so when you think about that, like, um, it. It applies to business because you got to be able to show up for your family. You got to be able to show up for your business. You got to show up, show up for your team. And, yeah, I mean, I'm always talking, like, business tactics, pricing, sales, marketing, like, all that stuff. But really, fitness has got to be up there in the top priorities, because if you're not around, like, who's going to run the business? So, um, I don't know. I just, uh. It's unfortunate that Sean's Internet was out. In fact, right before the show, he's like, um, yeah, they're literally working on my Internet. It's not like, at my hit. My. My home office where he does all his work out of the Internet is down. So he's like, is it working? It's on my phone. I'm. I'm on data. I'm like, yeah, seems to be working fine. We tested it for about 15 minutes. No issues at all. Go live. And, uh, yeah, turns out that didn't work. So, um, yeah, if you guys are, by the way, if you're here live, and if you have questions, uh, let me know. Happy to answer any questions you guys got live. While we're waiting for Sean to get back.

Sean was in prison for attempted murder for six years

Um, but, um, earlier I was talking about Sean, and one of the things I really appreciate about his perspective is, I mean, can you imagine going to prison for attempted murder and knowing, like, you're going to be there for six years? Um, on one hand, you're probably grateful that it's six years, not, you know, 60. But at the same time, like, it would be really easy to have a bad attitude. It would be real easy to just feel down and out and depressed and want to give up. Like, I just. I literally. I can't even imagine. Right? And so the. His perspective is amazing because he decided, like, there's other people that do give up. They literally kill themselves in jail. Right? Um, he decided it was literally a decision to be intentional. And again, he started getting ripped in, uh, prison. He started getting jacked, like, working on his body, working on his mind. Um, he ended up getting. I can't remember how many. I think he got, like, three degrees. Um, the most you could get in prisons, like, an associate degree. But he ended up getting, like, three degrees. So he's like, you know, studying, he's improving. He's not just, like, serving his time, being depressed, getting released, and then going living this wild life again. Like, he was very intentional. It's like, okay, when I get out, I'm not going to forget about God. I'm not going to Forget about these promises I made. I'm going to show up grateful every day. And it appears he's doing it. So, um, really, really cool. So I think what we'll do is just based on the time and, uh, Sean's lack of Internet, we're probably going to just wrap this up. Um, uh, and I'll have him back on because he's got, he's got too good of a story to, uh, to not, uh, not finish. Um, he's a total stud. Appreciate what he's doing out there. And honestly, like, go check out his website. Unstoppable365. Um, I think his program's like 97 bucks a month or something like that. So if you try it and you're like, uh, it's stupid, then just don't keep doing it. But it's not a huge risk and it can really help you. You know what I mean? So, um, take care of yourself. I promise you you'll feel better. If you're, if you're feeling better about yourself. It's a lot easier to get motivated to go work on your business to build it. It's a lot easier to get motivated to show up as a better father, as a better husband, as a better wife, mother, whoever's listening to this, right? So, um, make sure you guys take care of yourselves. That's number one priority. So I appreciate you guys so much. Thanks for your patience. And, uh, we're gonna have Sean back on just as soon as we can get his Internet back on. Um, and, uh, get them on here in the next few weeks. So thanks everyone. Hope you have a great day. Don't forget, go make a plan. Go make it happen. And, uh, take care of yourself. All right, guys, Have a great week.