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With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

Create New Rules: Why More Ownership Beats More Time

Create New Rules: Why More Ownership Beats More Time

December 17, 20253 min read

Create New Rules: Why More Ownership Beats More Time

You get to create the rules.

So let’s create a new one right now.

What if you had to produce the exact same results you get today—but in six days instead of seven?
Or four days instead of five?

Could you do it?

Absolutely.

You’d cut the scrolling.
Cut the fluff.
Cut the fire-drill chaos.
Cut the unnecessary tasks you don’t even realize are draining you.

Because the truth is simple: you don’t need more time—you need more intention.

The Real Pain of Running a Lighting Business

Most people think the hardest part of running a lighting business is the installs.

It’s not.

The real pain shows up when you finally admit:
“I can’t scale by doing everything myself.”

That pain looks like:

  • Hiring someone

  • Training them

  • Watching them mess up

  • Retraining them

  • Learning how to lead

  • Building culture

  • Letting go of control

It’s much easier to say, “I’ll just do it myself.”
But that mindset is exactly what keeps businesses stuck at $200k, $300k, or even $600k—year after year.

Why Staying the Same Feels So Easy

We don’t stay stuck because we’re lazy.

We stay stuck because familiar discomfort feels safer than unfamiliar growth.

It’s easier:

  • Not to change your business structure

  • Not to hire help

  • Not to step into the owner role

Short-term, staying the same always feels easier.
Long-term, it’s the most expensive decision you can make.

If You Had More Time… Would It Really Help?

Let’s play a game.

Imagine you were given two extra days every week.

What would you do?

Most people say:

  • “I’d rest.”

  • “I’d work on my business.”

  • “I’d spend more time with family.”

But here’s the truth:
You’d probably fill those days with more installs, more calls, and more chaos.

Why?

Because humans fill whatever space they’re given.

If you’re already overwhelmed, more time doesn’t fix the problem.
Better rules do.

The Question That Changes Everything

Ask yourself this:

What would have to be true for me to never do this again?

  • Never install again

  • Never sell again

  • Never troubleshoot again

Whatever your answer is—that’s your roadmap.

When you solve for that question, you step into a new identity:

Owner.

Not operator.
Not technician.
Not firefighter.

Owner.

The wealthiest people you know aren’t the smartest.
They simply endure the discomfort of growth longer than everyone else.

Permission to Build Differently

So here’s your permission to:

  • Create your own rules

  • Give yourself less time to get the same results

  • Reclaim a full day each week to work on your business

  • Delegate before you’re comfortable

  • Endure the pain long enough to break through

If you were given just one extra day, what would you build?

  • A pricing system?

  • SOPs?

  • A smoother install process?

  • Better training?

  • A sales script?

  • A real vision for the business you actually want?

You don’t need more days.

You need more ownership.

And when you start living by new rules, you’ll realize something powerful:

You’re not just running a business—you’re creating your own economy.

Keep Moving Forward.
Ryan Lee


# lighting business growth, business ownership, scale your business, entrepreneur mindset, delegation, leadership, time management, business systems, owner vs operator, Ryan Lee #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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Create New Rules: Why More Ownership Beats More Time

Create New Rules: Why More Ownership Beats More Time

December 17, 20253 min read

Create New Rules: Why More Ownership Beats More Time

You get to create the rules.

So let’s create a new one right now.

What if you had to produce the exact same results you get today—but in six days instead of seven?
Or four days instead of five?

Could you do it?

Absolutely.

You’d cut the scrolling.
Cut the fluff.
Cut the fire-drill chaos.
Cut the unnecessary tasks you don’t even realize are draining you.

Because the truth is simple: you don’t need more time—you need more intention.

The Real Pain of Running a Lighting Business

Most people think the hardest part of running a lighting business is the installs.

It’s not.

The real pain shows up when you finally admit:
“I can’t scale by doing everything myself.”

That pain looks like:

  • Hiring someone

  • Training them

  • Watching them mess up

  • Retraining them

  • Learning how to lead

  • Building culture

  • Letting go of control

It’s much easier to say, “I’ll just do it myself.”
But that mindset is exactly what keeps businesses stuck at $200k, $300k, or even $600k—year after year.

Why Staying the Same Feels So Easy

We don’t stay stuck because we’re lazy.

We stay stuck because familiar discomfort feels safer than unfamiliar growth.

It’s easier:

  • Not to change your business structure

  • Not to hire help

  • Not to step into the owner role

Short-term, staying the same always feels easier.
Long-term, it’s the most expensive decision you can make.

If You Had More Time… Would It Really Help?

Let’s play a game.

Imagine you were given two extra days every week.

What would you do?

Most people say:

  • “I’d rest.”

  • “I’d work on my business.”

  • “I’d spend more time with family.”

But here’s the truth:
You’d probably fill those days with more installs, more calls, and more chaos.

Why?

Because humans fill whatever space they’re given.

If you’re already overwhelmed, more time doesn’t fix the problem.
Better rules do.

The Question That Changes Everything

Ask yourself this:

What would have to be true for me to never do this again?

  • Never install again

  • Never sell again

  • Never troubleshoot again

Whatever your answer is—that’s your roadmap.

When you solve for that question, you step into a new identity:

Owner.

Not operator.
Not technician.
Not firefighter.

Owner.

The wealthiest people you know aren’t the smartest.
They simply endure the discomfort of growth longer than everyone else.

Permission to Build Differently

So here’s your permission to:

  • Create your own rules

  • Give yourself less time to get the same results

  • Reclaim a full day each week to work on your business

  • Delegate before you’re comfortable

  • Endure the pain long enough to break through

If you were given just one extra day, what would you build?

  • A pricing system?

  • SOPs?

  • A smoother install process?

  • Better training?

  • A sales script?

  • A real vision for the business you actually want?

You don’t need more days.

You need more ownership.

And when you start living by new rules, you’ll realize something powerful:

You’re not just running a business—you’re creating your own economy.

Keep Moving Forward.
Ryan Lee


# lighting business growth, business ownership, scale your business, entrepreneur mindset, delegation, leadership, time management, business systems, owner vs operator, Ryan Lee #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

Back to Blog