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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
Simplify and Scale: Two Big Lessons from the Lighting Design Seat
When I unexpectedly stepped back into lighting design, I was reminded of two powerful lessons that every lighting pro needs: the importance of simplifying designs for scalability and designing with tr... ...more
Blogs
September 11, 2025•2 min read
Why Going Halfway in Business Makes You Look Ridiculous
At the Secrets Summit, a bold lesson unfolded when Ryan Lee walked in with half his beard shaved. The message? Going halfway—whether in business, pricing, marketing, or leadership—always costs more th... ...more
Blogs
September 04, 2025•2 min read
Lead With Value: Business Lessons From Alex Hormozi’s $100M Money Models Launch
Alex Hormozi’s new book launch wasn’t just about selling copies—it was a masterclass in value-driven marketing. Here’s what lighting professionals and business owners alike can learn from his approach... ...more
Blogs
August 28, 2025•2 min read
Simplify and Scale: Two Big Lessons from the Lighting Design Seat
When I unexpectedly stepped back into lighting design, I was reminded of two powerful lessons that every lighting pro needs: the importance of simplifying designs for scalability and designing with tr... ...more
Blogs
September 11, 2025•2 min read
Why Going Halfway in Business Makes You Look Ridiculous
At the Secrets Summit, a bold lesson unfolded when Ryan Lee walked in with half his beard shaved. The message? Going halfway—whether in business, pricing, marketing, or leadership—always costs more th... ...more
Blogs
September 04, 2025•2 min read
Lead With Value: Business Lessons From Alex Hormozi’s $100M Money Models Launch
Alex Hormozi’s new book launch wasn’t just about selling copies—it was a masterclass in value-driven marketing. Here’s what lighting professionals and business owners alike can learn from his approach... ...more
Blogs
August 28, 2025•2 min read
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