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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
The Fast Pass to $1M: How Smart Business Owners Turbocharge Revenue & Profits
The Fast Pass to $1M: How Smart Business Owners Turbocharge Revenue & Profits
The Fast Pass Mindset
Too many hardworking business owners are struggling—and it doesn’t have to be that way. When I launched my lighting business, I did it the hard way for over a decade. You don’t have to repeat that same grind.
Think of your business like a trip to Disneyland: you can wait in line for hours, or you can grab the Fast Pass. Today, I’m handing you the Fast Pass that can accelerate your growth.
Formula #1: The 20/50 Principle
If your target is $1M in revenue, here’s the simple math:
Option 1: Find 200 clients spending $5K each.
Option 2: Find 20 clients spending $50K each.
When I first started, I focused on the 200 × $5K model. It worked—but it was exhausting. The smarter path? Focus on the 20 clients who are ready and willing to invest at a higher level.
That means building relationships with people who already have your dream clients’ trust:
Custom home builders
Pool builders
High-end landscapers
Interior designers
AV & home automation companies
Make this your #1 priority over the next 12 months, and hitting $1M won’t require burning out on small jobs.
Formula #2: The Triple 10
Want to grow your profits just as fast as your revenue? Try this:
Raise prices by 10%
Increase your closing rate by 10%
Boost your quality leads by 10%
These small shifts compound into massive results. Example:
A $300K company applying the Triple 10 grows to $438,900—a 46% increase—without doubling its workload.
If you’re ambitious, aim for the Triple 20. With a 20% increase in each area, you can literally double your revenue and add six figures in profit—without expanding your team or working twice as hard.
The Bottom Line: Focus Wins
You don’t need a new “secret” strategy every week. What you need is focus.
Focus on the right clients.
Focus on consistent, small improvements.
Do that, and you won’t just reach $1M—you’ll keep more of it too.
Keep Moving Forward,
Ryan Lee
# business growth, revenue strategies, profit increase, scaling business, 20/50 principle, triple 10 formula, small business tips, client acquisition, lighting business growth #
The Fast Pass to $1M: How Smart Business Owners Turbocharge Revenue & Profits
The Fast Pass to $1M: How Smart Business Owners Turbocharge Revenue & Profits
The Fast Pass Mindset
Too many hardworking business owners are struggling—and it doesn’t have to be that way. When I launched my lighting business, I did it the hard way for over a decade. You don’t have to repeat that same grind.
Think of your business like a trip to Disneyland: you can wait in line for hours, or you can grab the Fast Pass. Today, I’m handing you the Fast Pass that can accelerate your growth.
Formula #1: The 20/50 Principle
If your target is $1M in revenue, here’s the simple math:
Option 1: Find 200 clients spending $5K each.
Option 2: Find 20 clients spending $50K each.
When I first started, I focused on the 200 × $5K model. It worked—but it was exhausting. The smarter path? Focus on the 20 clients who are ready and willing to invest at a higher level.
That means building relationships with people who already have your dream clients’ trust:
Custom home builders
Pool builders
High-end landscapers
Interior designers
AV & home automation companies
Make this your #1 priority over the next 12 months, and hitting $1M won’t require burning out on small jobs.
Formula #2: The Triple 10
Want to grow your profits just as fast as your revenue? Try this:
Raise prices by 10%
Increase your closing rate by 10%
Boost your quality leads by 10%
These small shifts compound into massive results. Example:
A $300K company applying the Triple 10 grows to $438,900—a 46% increase—without doubling its workload.
If you’re ambitious, aim for the Triple 20. With a 20% increase in each area, you can literally double your revenue and add six figures in profit—without expanding your team or working twice as hard.
The Bottom Line: Focus Wins
You don’t need a new “secret” strategy every week. What you need is focus.
Focus on the right clients.
Focus on consistent, small improvements.
Do that, and you won’t just reach $1M—you’ll keep more of it too.
Keep Moving Forward,
Ryan Lee
# business growth, revenue strategies, profit increase, scaling business, 20/50 principle, triple 10 formula, small business tips, client acquisition, lighting business growth #
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