Don’t Just Survive the Holiday Rush — Use It to Build Your Future

Every year around this time, it happens.

The trucks are rolling, installs are nonstop, and you’re literally chasing daylight. It’s holiday lighting season — the craziest, most profitable, and most exhausting time of the year.

But for many lighting professionals, this is where the trap begins.

They get so busy working in their business that they forget to work on it.

And that’s the difference between staying stuck and scaling up.

The Busy Trap

Being busy feels productive — but it’s not the same as being intentional.

When January comes around, and the lights come down, the phones go quiet. That’s when many business owners realize they didn’t plan for what’s next. They were too deep in the grind to think about growth.

Don’t let that be you.

Zoom Out and Think Ahead

Even while you’re in the middle of the rush, take 30 minutes each week to step back and ask yourself:

👉 What’s my goal for next year?
👉 What needs to change to hit it?
👉 Who do I need to hire, train, or replace?
👉 What am I willing to stop doing to make room for growth?

These questions might seem small, but they’ll keep you ahead while everyone else is catching up.

Use the Momentum

The best business owners don’t wait for the slow season to start planning — they use the busy season as fuel. They ride the energy and momentum to design the business they actually want to run next year.

So yes, go make that holiday money.

But don’t forget to invest a little of your focus and energy into shaping your future. Because what you plan for today is what you’ll be living six months from now.

Keep moving forward.

— Ryan Lee

# holiday lighting business, business growth, planning ahead, lighting pros, busy season productivity, entrepreneurship, Ryan Lee, intentional business growth, business mindset, holiday season strategy #