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With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

Fork Perfection: How to Embrace the Mess and Finally Make Progress

Fork Perfection: How to Embrace the Mess and Finally Make Progress

June 03, 20252 min read

Fork Perfection: How to Embrace the Mess and Finally Make Progress

I’ve been thinking a lot lately about how success really works.

Here’s the truth most people won’t tell you:
It’s not clean.
It’s not polished.
It’s definitely not perfect.

In fact, it’s usually messy as a fork.

Now don’t get me wrong—I’m an optimist. I choose happiness. I fight for a positive outlook even when life sucker-punches me. But let’s be clear: choosing positivity doesn’t mean pretending everything is easy.

Because it’s not.
Success is hard.
It’s uncomfortable.
It’s full of failure, missteps, and moments when quitting feels easier than continuing.

But if you ask me what holds most people back from actually succeeding?
👉 They’re waiting for everything to be perfect before they even start.

Let me keep it real…

When I launched my podcast?
I had no clue what I was doing.

When I started Landscape Lighting Secrets?
Zero idea how to build a coaching business.

If I had waited until I “figured it all out,” none of that would exist.
I wouldn’t have helped hundreds (maybe thousands) of business owners double or triple their profits.

And my fitness journey? I’m training for the Spartan Trifecta this year.
Some weeks I’m a machine. Other weeks? I skip workouts, get sick, fall off track.

And yet—I’m in the best shape of my life.

How?
Because I stopped aiming for perfection.
And I started focusing on progress.


Enter the FORK Framework

So here’s what I want you to do:

FORK OFF.

Yup. You read that right.

It’s my simple, powerful 4-part system to move through the mess and build real momentum.

🔹 F – Face the Fear

Don’t hide from it. Feel it. Then take action anyway.

🔹 O – Own the Imperfection

Stop chasing perfect. It doesn’t exist. Progress is what matters.

🔹 R – Repeat the Process

Repetition builds discipline. Discipline builds results.

🔹 K – Keep Moving Forward

Even when you mess up. Even when it’s ugly. Just. Don’t. Quit.


Your Turn

Right now, I want you to pick one thing you’ve been avoiding.
Something you’ve been putting off until “the time is right.”
Something that’s been quietly eating away at your potential.

Now—apply the FORK framework to it.

And if you’re feeling bold?
Email me and tell me what it is: 📩 [email protected]

I will read it. I will respond.

Because I don’t want you—or the people counting on you—to miss out on what could be… just because you were waiting for the perfect moment.

Fork that. Let’s go.

Keep moving forward,
—Ryan Lee


# Success doesn’t come from waiting for the perfect moment—it comes from taking imperfect action. This post shares how to overcome fear, embrace imperfection, and move forward using the FORK growth framework. #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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Fork Perfection: How to Embrace the Mess and Finally Make Progress

Fork Perfection: How to Embrace the Mess and Finally Make Progress

June 03, 20252 min read

Fork Perfection: How to Embrace the Mess and Finally Make Progress

I’ve been thinking a lot lately about how success really works.

Here’s the truth most people won’t tell you:
It’s not clean.
It’s not polished.
It’s definitely not perfect.

In fact, it’s usually messy as a fork.

Now don’t get me wrong—I’m an optimist. I choose happiness. I fight for a positive outlook even when life sucker-punches me. But let’s be clear: choosing positivity doesn’t mean pretending everything is easy.

Because it’s not.
Success is hard.
It’s uncomfortable.
It’s full of failure, missteps, and moments when quitting feels easier than continuing.

But if you ask me what holds most people back from actually succeeding?
👉 They’re waiting for everything to be perfect before they even start.

Let me keep it real…

When I launched my podcast?
I had no clue what I was doing.

When I started Landscape Lighting Secrets?
Zero idea how to build a coaching business.

If I had waited until I “figured it all out,” none of that would exist.
I wouldn’t have helped hundreds (maybe thousands) of business owners double or triple their profits.

And my fitness journey? I’m training for the Spartan Trifecta this year.
Some weeks I’m a machine. Other weeks? I skip workouts, get sick, fall off track.

And yet—I’m in the best shape of my life.

How?
Because I stopped aiming for perfection.
And I started focusing on progress.


Enter the FORK Framework

So here’s what I want you to do:

FORK OFF.

Yup. You read that right.

It’s my simple, powerful 4-part system to move through the mess and build real momentum.

🔹 F – Face the Fear

Don’t hide from it. Feel it. Then take action anyway.

🔹 O – Own the Imperfection

Stop chasing perfect. It doesn’t exist. Progress is what matters.

🔹 R – Repeat the Process

Repetition builds discipline. Discipline builds results.

🔹 K – Keep Moving Forward

Even when you mess up. Even when it’s ugly. Just. Don’t. Quit.


Your Turn

Right now, I want you to pick one thing you’ve been avoiding.
Something you’ve been putting off until “the time is right.”
Something that’s been quietly eating away at your potential.

Now—apply the FORK framework to it.

And if you’re feeling bold?
Email me and tell me what it is: 📩 [email protected]

I will read it. I will respond.

Because I don’t want you—or the people counting on you—to miss out on what could be… just because you were waiting for the perfect moment.

Fork that. Let’s go.

Keep moving forward,
—Ryan Lee


# Success doesn’t come from waiting for the perfect moment—it comes from taking imperfect action. This post shares how to overcome fear, embrace imperfection, and move forward using the FORK growth framework. #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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