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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.


With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

Light It Up Expo: Flipping the Switch to Business Success

Light It Up Expo: Flipping the Switch to Business Success

March 24, 20252 min read

Light It Up Expo: Flipping the Switch to Business Success

Just a couple of weeks ago, we hosted our first Light It Up Expo, and the experience was absolutely phenomenal! Our theme was "Flip the Switch," and the purpose was simple yet powerful: to help you stop letting your business run you and start intentionally driving your business to new heights.

At the event, we tackled some game-changing strategies, including defining your Definite Chief Aim—a concept inspired by Napoleon Hill's classic "Think and Grow Rich." Your Definite Chief Aim gives your business purpose, clarity, and the power to turn goals into reality.

Here's a quick takeaway: clearly define WHAT you want to achieve, decide WHEN you want it, and clarify WHAT you will give to make it happen. Remember, goals evolve. Just start now, and let your vision grow as you do!

I also shared my Definite Chief Aim, which includes a billion-dollar formula: to help 1,000 entrepreneurs add an additional million dollars each in revenue within the next 10 years. That's a billion dollars of real impact!

Lastly, we talked about the OWNER Framework, starting with "O" for Overcome Distractions. Did you know the average person spends over two hours per day scrolling social media? That's 730 hours per year—or 73 ten-hour workdays wasted! Imagine reclaiming even a fraction of that time to build your dream business.

Want the rest of the OWNER Framework? If you missed the event or just want an encore, reply to this email or shoot me a DM. If enough people are interested, I'll gladly set up an encore presentation.

Overcoming distractions starts by getting intentional with your time and clearly defining your Definite Chief Aim.

I’ll share my full Definite Chief Aim another time, but it ends with these powerful words: "I see this vision clearly, I feel it deeply, and I take action daily to make it my reality." Every time I read that statement, I'm inspired and motivated to keep pushing forward.

Your business deserves intentional action too. It's time!

Keep Moving Forward.

-Ryan Lee


# Business growth, entrepreneurship, goal setting, Definite Chief Aim, Napoleon Hill, OWNER Framework, time management, productivity, overcoming distractions, business strategy. #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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Light It Up Expo: Flipping the Switch to Business Success

Light It Up Expo: Flipping the Switch to Business Success

March 24, 20252 min read

Light It Up Expo: Flipping the Switch to Business Success

Just a couple of weeks ago, we hosted our first Light It Up Expo, and the experience was absolutely phenomenal! Our theme was "Flip the Switch," and the purpose was simple yet powerful: to help you stop letting your business run you and start intentionally driving your business to new heights.

At the event, we tackled some game-changing strategies, including defining your Definite Chief Aim—a concept inspired by Napoleon Hill's classic "Think and Grow Rich." Your Definite Chief Aim gives your business purpose, clarity, and the power to turn goals into reality.

Here's a quick takeaway: clearly define WHAT you want to achieve, decide WHEN you want it, and clarify WHAT you will give to make it happen. Remember, goals evolve. Just start now, and let your vision grow as you do!

I also shared my Definite Chief Aim, which includes a billion-dollar formula: to help 1,000 entrepreneurs add an additional million dollars each in revenue within the next 10 years. That's a billion dollars of real impact!

Lastly, we talked about the OWNER Framework, starting with "O" for Overcome Distractions. Did you know the average person spends over two hours per day scrolling social media? That's 730 hours per year—or 73 ten-hour workdays wasted! Imagine reclaiming even a fraction of that time to build your dream business.

Want the rest of the OWNER Framework? If you missed the event or just want an encore, reply to this email or shoot me a DM. If enough people are interested, I'll gladly set up an encore presentation.

Overcoming distractions starts by getting intentional with your time and clearly defining your Definite Chief Aim.

I’ll share my full Definite Chief Aim another time, but it ends with these powerful words: "I see this vision clearly, I feel it deeply, and I take action daily to make it my reality." Every time I read that statement, I'm inspired and motivated to keep pushing forward.

Your business deserves intentional action too. It's time!

Keep Moving Forward.

-Ryan Lee


# Business growth, entrepreneurship, goal setting, Definite Chief Aim, Napoleon Hill, OWNER Framework, time management, productivity, overcoming distractions, business strategy. #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

Back to Blog