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With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
The Biggest Risk in Business? Playing It Safe
The Biggest Risk in Business? Playing It Safe
I had an interesting conversation the other day with a business owner who said,
"I just don’t want to take any big risks right now."
I get it. Risk feels dangerous, uncomfortable, and uncertain. But here’s the real danger: staying exactly where you are.
Think about it…
If you don’t raise your prices, inflation eats away at your profits.
If you don’t hire, you stay trapped doing all the work yourself.
If you don’t invest in marketing, your competition will.
If you don’t step outside your comfort zone, you never grow.
The hard truth? Playing it safe is the riskiest move you can make.
Comfort Doesn’t Lead to Freedom
Many business owners who avoid risk end up stuck in a cycle—working long hours, feeling burned out, and wondering why nothing changes.
Meanwhile, the ones who take smart risks? They break through.
They raise their prices, build strong teams, create efficient systems, and step back from the daily grind to actually enjoy the life they built.
That’s the real risk—not failure, not trying something new, but waking up five years from now and realizing you’re in the exact same place.
Your Challenge: Take a Bold Step Forward
What’s one thing you’ve been avoiding because it feels risky?
Raising your prices?
Hiring your first (or next) employee?
Investing more in marketing?
Whatever it is, take a step forward today. Because in business, the biggest risk is not taking any at all.
Keep moving forward!
# business growth, taking risks, entrepreneurship, success mindset, smart investments, business strategies, overcoming fear #
The Biggest Risk in Business? Playing It Safe
The Biggest Risk in Business? Playing It Safe
I had an interesting conversation the other day with a business owner who said,
"I just don’t want to take any big risks right now."
I get it. Risk feels dangerous, uncomfortable, and uncertain. But here’s the real danger: staying exactly where you are.
Think about it…
If you don’t raise your prices, inflation eats away at your profits.
If you don’t hire, you stay trapped doing all the work yourself.
If you don’t invest in marketing, your competition will.
If you don’t step outside your comfort zone, you never grow.
The hard truth? Playing it safe is the riskiest move you can make.
Comfort Doesn’t Lead to Freedom
Many business owners who avoid risk end up stuck in a cycle—working long hours, feeling burned out, and wondering why nothing changes.
Meanwhile, the ones who take smart risks? They break through.
They raise their prices, build strong teams, create efficient systems, and step back from the daily grind to actually enjoy the life they built.
That’s the real risk—not failure, not trying something new, but waking up five years from now and realizing you’re in the exact same place.
Your Challenge: Take a Bold Step Forward
What’s one thing you’ve been avoiding because it feels risky?
Raising your prices?
Hiring your first (or next) employee?
Investing more in marketing?
Whatever it is, take a step forward today. Because in business, the biggest risk is not taking any at all.
Keep moving forward!
# business growth, taking risks, entrepreneurship, success mindset, smart investments, business strategies, overcoming fear #
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