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With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

The Hidden Costs of Inaction: Lessons from Myron Golden

The Hidden Costs of Inaction: Lessons from Myron Golden

July 09, 20242 min read

The Hidden Costs of Inaction: Lessons from Myron Golden

A couple of weeks ago, my schedule was packed with coaching calls and strategy sessions. It was a busy but fulfilling week.

At the end of one of these strategy sessions, a participant expressed their desire to join our program but mentioned it was too expensive for them at the moment. They hoped to have more time and money in a few months. This conversation reminded me of a powerful speech by Myron Golden, which had a profound impact on my perspective.

During his speech, Myron asked the audience a thought-provoking question: “What are your two biggest expenses?” As I reflected on this question, I considered various possibilities. However, Myron’s answers surprised me:

  1. Taxes

  2. The cost of not knowing something

Yes, the cost of not knowing something is considered the second biggest expense. This concept highlights the idea of opportunity cost, which doesn’t appear on a profit and loss statement but significantly affects our lives and businesses.

Consider what it costs you not to take action on something. For example:

  • Attending a lighting conference

  • Educating yourself on better lighting design

  • Learning about other products

  • Personal development

  • Reading a book

  • Joining Landscape Lighting Secrets

Time is our greatest asset, and everyone has the same amount of it each day. Regardless of wealth, we all get 24 hours that reset daily. However, the wealthy have mastered the art of leveraging their time more effectively.

Reflect on your daily activities. How much time do you spend scrolling through social media? How much time do you dedicate to challenging tasks that drive progress?

Do hard things.

Everyone dreams of vacations but often balks at the cost. Similarly, if you want to be in shape, start working out. If you want happiness, give more of your time to others. If you aim to make more money, tackle the difficult tasks you tend to avoid:

  • Hire someone to assist you

  • Role-play your sales process

  • Ask for referrals

  • Call a landscape architect

By embracing these hard tasks, you continuously move the needle and improve every single day. Take action now to avoid the hidden costs of inaction.

-Ryan Lee


# Opportunity cost, personal development, Myron Golden, time management, professional growth, landscape lighting, strategy sessions, coaching, education #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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The Hidden Costs of Inaction: Lessons from Myron Golden

The Hidden Costs of Inaction: Lessons from Myron Golden

July 09, 20242 min read

The Hidden Costs of Inaction: Lessons from Myron Golden

A couple of weeks ago, my schedule was packed with coaching calls and strategy sessions. It was a busy but fulfilling week.

At the end of one of these strategy sessions, a participant expressed their desire to join our program but mentioned it was too expensive for them at the moment. They hoped to have more time and money in a few months. This conversation reminded me of a powerful speech by Myron Golden, which had a profound impact on my perspective.

During his speech, Myron asked the audience a thought-provoking question: “What are your two biggest expenses?” As I reflected on this question, I considered various possibilities. However, Myron’s answers surprised me:

  1. Taxes

  2. The cost of not knowing something

Yes, the cost of not knowing something is considered the second biggest expense. This concept highlights the idea of opportunity cost, which doesn’t appear on a profit and loss statement but significantly affects our lives and businesses.

Consider what it costs you not to take action on something. For example:

  • Attending a lighting conference

  • Educating yourself on better lighting design

  • Learning about other products

  • Personal development

  • Reading a book

  • Joining Landscape Lighting Secrets

Time is our greatest asset, and everyone has the same amount of it each day. Regardless of wealth, we all get 24 hours that reset daily. However, the wealthy have mastered the art of leveraging their time more effectively.

Reflect on your daily activities. How much time do you spend scrolling through social media? How much time do you dedicate to challenging tasks that drive progress?

Do hard things.

Everyone dreams of vacations but often balks at the cost. Similarly, if you want to be in shape, start working out. If you want happiness, give more of your time to others. If you aim to make more money, tackle the difficult tasks you tend to avoid:

  • Hire someone to assist you

  • Role-play your sales process

  • Ask for referrals

  • Call a landscape architect

By embracing these hard tasks, you continuously move the needle and improve every single day. Take action now to avoid the hidden costs of inaction.

-Ryan Lee


# Opportunity cost, personal development, Myron Golden, time management, professional growth, landscape lighting, strategy sessions, coaching, education #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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