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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
Why Landing New Clients Is Not As Hard As You Think
I landed a new client today.
The reason they chose to work with me may surprise you.
It wasn’t because of my good looks. 💪
Surprising, I know :)
It wasn’t my low price.💰
In fact, they mentioned that one of the other companies they looked into was almost half my price.
It wasn’t my nice pants.
I was wearing jeans. 👖
From Costco.
They were only like $15.
$15 jeans from Costco.
So, if they didn’t choose me for my looks…
Or my price…
Or my pants…
Why did they choose to work with me?
FOLLOW UP
You see, I followed up every step of the way.
I followed up after I set the initial appointment…
…after the appointment…
…after I sent the proposal…
…before the next meeting.
Constant follow up and communication.
They knew exactly who they would get if they chose me.
The competition's follow up looked like this:
💩
So I won.
By default.
By forfeit.
Because I had a pulse.
(And my amazing offer and solution)
So the lesson here is this…
Would you rather hire a marketing agency for your business
That is (potentially) better looking, has a low price, and wears nice pants?
Or, would you rather hire a marketing agency
That wears Costco jeans and sets your business on a pedestal?
Who understands your business goals and works with you.
As a partner.
But they don’t get paid like a partner. 🙂
Talk soon!
-Ryan Lee
Why Landing New Clients Is Not As Hard As You Think
I landed a new client today.
The reason they chose to work with me may surprise you.
It wasn’t because of my good looks. 💪
Surprising, I know :)
It wasn’t my low price.💰
In fact, they mentioned that one of the other companies they looked into was almost half my price.
It wasn’t my nice pants.
I was wearing jeans. 👖
From Costco.
They were only like $15.
$15 jeans from Costco.
So, if they didn’t choose me for my looks…
Or my price…
Or my pants…
Why did they choose to work with me?
FOLLOW UP
You see, I followed up every step of the way.
I followed up after I set the initial appointment…
…after the appointment…
…after I sent the proposal…
…before the next meeting.
Constant follow up and communication.
They knew exactly who they would get if they chose me.
The competition's follow up looked like this:
💩
So I won.
By default.
By forfeit.
Because I had a pulse.
(And my amazing offer and solution)
So the lesson here is this…
Would you rather hire a marketing agency for your business
That is (potentially) better looking, has a low price, and wears nice pants?
Or, would you rather hire a marketing agency
That wears Costco jeans and sets your business on a pedestal?
Who understands your business goals and works with you.
As a partner.
But they don’t get paid like a partner. 🙂
Talk soon!
-Ryan Lee
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