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With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.




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Why Landing New Clients Is Not As Hard As You Think

March 20, 20201 min read

I landed a new client today.

The reason they chose to work with me may surprise you.

It wasn’t because of my good looks. 💪

Surprising, I know :)

It wasn’t my low price.💰

In fact, they mentioned that one of the other companies they looked into was almost half my price.

It wasn’t my nice pants.

I was wearing jeans. 👖

From Costco.

They were only like $15.

$15 jeans from Costco.

So, if they didn’t choose me for my looks…

Or my price…

Or my pants…

Why did they choose to work with me?


You see, I followed up every step of the way.

I followed up after I set the initial appointment…

…after the appointment…

…after I sent the proposal…

…before the next meeting.

Constant follow up and communication.

They knew exactly who they would get if they chose me.

The competition's follow up looked like this:


So I won.

By default.

By forfeit.

Because I had a pulse.

(And my amazing offer and solution)

So the lesson here is this…

Would you rather hire a marketing agency for your business

That is (potentially) better looking, has a low price, and wears nice pants?

Or, would you rather hire a marketing agency

That wears Costco jeans and sets your business on a pedestal?

Who understands your business goals and works with you.

As a partner.

But they don’t get paid like a partner. 🙂

Talk soon!

-Ryan Lee

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Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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