Why Your Lighting Business Doesn’t Have a Marketing Problem — It Has an Alignment Problem

The Real Reason Your Marketing Isn’t Working

Over the years, I’ve had the opportunity to talk to hundreds of landscape lighting business owners — from brand-new startups to multi-million-dollar pros.

And I’ve noticed something big…

The ones who are truly winning aren’t necessarily smarter or more talented.
They’re just implementing what they learn. That’s it.

A few weeks ago, I had Russell Brunson — the GOAT of marketing — on my podcast, and it got me thinking…

Why do so many lighting pros still struggle with leads, marketing, or growth when the blueprint for success is right in front of them?

You Don’t Have a Marketing Problem

Here’s the truth most people miss:
👉 You don’t have a marketing problem.
You have a business alignment problem.

Everyone wants “more leads,” but most businesses aren’t ready for their marketing to actually work.

It’s like pouring water into a leaky bucket — no matter how much you pour, it’ll never fill up.

Plug the Leaks Before You Pour

Here’s what I mean:

• You say your ads don’t work… but your trucks aren’t wrapped.

• You say SEO is dead… but your website looks like it’s from 2008.

• You want more referrals… but you haven’t asked for a single 5-star review this month.

• You say you want to scale… but your phone rings three times before anyone answers — or worse, no one does.

• You want more sales… but your prices are too low to even afford good marketing.

See the pattern?

The Business That Can Spend the Most Wins

The business that can afford to spend the most to acquire a customer will always win.

But here’s the secret:
You can only afford to do that if you’ve built strong systems after the lead comes in.

So before you spend another dollar on ads, ask yourself:

✅ Are my trucks wrapped and branded like rolling billboards?
✅ Is my website clean, simple, and built to convert?
✅ Am I posting on social media daily so people can know, like, and trust me?
✅ Do I follow up like a pro — until they buy or die?
✅ Am I charging enough to actually support growth?
✅ Do I ask for reviews, referrals, and repeat business every single time?

If you answered “no” to any of these… that’s your next step.

When You Fix the Leaks, You Win

Because once you fix those leaks, your marketing finally has a chance to work.

You don’t need cheaper leads — you need more valuable leads that turn into loyal clients.

And when your systems are aligned, every new customer can lead to three more.
That’s how you win this game.

Need Help Getting There?

If you’re stuck or not sure where to start, join our next Marketing or Sales Group Call inside Landscape Lighting Secrets.

We’ll help you patch the holes, refine your systems, and make your marketing unstoppable.

Keep Moving Forward,
Ryan Lee

# landscape lighting business, marketing strategy, business growth, lead generation, branding, customer acquisition, Ryan Lee, Landscape Lighting Secrets, Russell Brunson #