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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.


With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

200 Episodes Later: What I’ve Learned About Success, Momentum, and Freedom

200 Episodes Later: What I’ve Learned About Success, Momentum, and Freedom

June 23, 20252 min read

200 Episodes Later: What I’ve Learned About Success, Momentum, and Freedom
By Ryan Lee

I’ll be honest…

I almost didn’t celebrate this milestone.

I’m not one to make a big deal about myself. Compliments make me awkward. Celebrations feel weird. I usually just move on to the next thing.

But this time, I had to pause.

Last week, we hit something worth recognizing:
👉 Episode 200 of the Lighting for Profits podcast.

According to Google, only 3% of podcasts make it this far. And now that I’m here… I get it.

When I launched this show four years ago, I almost didn’t follow through. I didn’t want to be another guy who did 10 episodes and vanished. Another “good idea” that fizzled out.

So I made a decision:
If I was going to do this—I’d really do it.
Every week. Consistently. On purpose.

Why?
Because I believed lighting pros deserved more than sales pitches and fluff. They needed real insight. Honest conversations. A place to grow, learn, and build serious momentum.

So I envisioned a space where we could share what works, what doesn’t, and how to help each other win.

And thanks to you—we’ve done exactly that.

Now, after 200 episodes, I’ve asked myself:
What did I learn?

I could fill a book, but two things stood out again and again:

1. Success is intentional.

None of the lighting professionals I’ve interviewed stumbled into success.
They made decisions. Took risks. Showed up even when it was uncomfortable.

They weren’t waiting for momentum—they created it.

If you want to change your business or your life, you have to be clear about what you want and go after it with purpose. That’s the difference-maker.

2. Success isn’t a destination—it’s a journey.

I used to believe, “Once I hit $1M, I’ll feel successful.”
Or, “Once I sell my company, then I’ll be happy.”

Spoiler: It never works that way.

Happiness doesn’t come from hitting goals—it comes from growth.
From becoming better.
From building something that matters.

That’s the real win.

So as we celebrate this 200th episode, I want to say something simple:

Thank you.

Thanks for listening, watching, sharing, applying, and growing.
Thanks for being part of this journey.

And most importantly…

👉 Keep showing up.
👉 Stay intentional.
👉 Enjoy the process.

We’re just getting started.

Let’s keep building—together.

Keep Moving Forward,
Ryan Lee


P.S.
If you take just one thing away from all of this, let it be this:
Go to work because you want to, not because you have to.
That’s the definition of freedom.
And it’s worth building.


# Lighting for Profits podcast, business success, entrepreneurial mindset, podcasting milestones, growth journey, lighting professionals, Ryan Lee, intentional living, podcast consistency, success lessons #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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200 Episodes Later: What I’ve Learned About Success, Momentum, and Freedom

200 Episodes Later: What I’ve Learned About Success, Momentum, and Freedom

June 23, 20252 min read

200 Episodes Later: What I’ve Learned About Success, Momentum, and Freedom
By Ryan Lee

I’ll be honest…

I almost didn’t celebrate this milestone.

I’m not one to make a big deal about myself. Compliments make me awkward. Celebrations feel weird. I usually just move on to the next thing.

But this time, I had to pause.

Last week, we hit something worth recognizing:
👉 Episode 200 of the Lighting for Profits podcast.

According to Google, only 3% of podcasts make it this far. And now that I’m here… I get it.

When I launched this show four years ago, I almost didn’t follow through. I didn’t want to be another guy who did 10 episodes and vanished. Another “good idea” that fizzled out.

So I made a decision:
If I was going to do this—I’d really do it.
Every week. Consistently. On purpose.

Why?
Because I believed lighting pros deserved more than sales pitches and fluff. They needed real insight. Honest conversations. A place to grow, learn, and build serious momentum.

So I envisioned a space where we could share what works, what doesn’t, and how to help each other win.

And thanks to you—we’ve done exactly that.

Now, after 200 episodes, I’ve asked myself:
What did I learn?

I could fill a book, but two things stood out again and again:

1. Success is intentional.

None of the lighting professionals I’ve interviewed stumbled into success.
They made decisions. Took risks. Showed up even when it was uncomfortable.

They weren’t waiting for momentum—they created it.

If you want to change your business or your life, you have to be clear about what you want and go after it with purpose. That’s the difference-maker.

2. Success isn’t a destination—it’s a journey.

I used to believe, “Once I hit $1M, I’ll feel successful.”
Or, “Once I sell my company, then I’ll be happy.”

Spoiler: It never works that way.

Happiness doesn’t come from hitting goals—it comes from growth.
From becoming better.
From building something that matters.

That’s the real win.

So as we celebrate this 200th episode, I want to say something simple:

Thank you.

Thanks for listening, watching, sharing, applying, and growing.
Thanks for being part of this journey.

And most importantly…

👉 Keep showing up.
👉 Stay intentional.
👉 Enjoy the process.

We’re just getting started.

Let’s keep building—together.

Keep Moving Forward,
Ryan Lee


P.S.
If you take just one thing away from all of this, let it be this:
Go to work because you want to, not because you have to.
That’s the definition of freedom.
And it’s worth building.


# Lighting for Profits podcast, business success, entrepreneurial mindset, podcasting milestones, growth journey, lighting professionals, Ryan Lee, intentional living, podcast consistency, success lessons #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

Back to Blog