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Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place.
With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.
The One Habit That Separates 7-Figure Entrepreneurs From Everyone Else
The One Habit That Separates 7-Figure Entrepreneurs From Everyone Else
After interviewing hundreds—maybe even thousands—of business owners over the years, I’ve noticed a pattern that’s impossible to ignore. There’s one habit, one behavior, one mindset that separates the people who finally break through to seven figures from those who stay stuck at $200k, $300k, sometimes $500k year after year.
And it has nothing to do with:
❌ Talent
❌ Intelligence
❌ Experience
❌ Marketing
❌ Money
The real difference?
The inability to make decisions.
That’s it. Simple… but not easy.
The Problem Isn’t Resources—It’s Uncertainty
A couple weeks ago, I had a strategy session with a husband-and-wife team—one of the sharpest, most motivated couples I’ve ever met. They were checking every box: longevity in business, strong revenue, solid profit margins, good pricing structure, and a decent pipeline.
This guy was crushing every answer. He was exactly the type of person who thrives inside Landscape Lighting Secrets. Even better? His wife was right there, fully supportive.
So after giving them value and real steps they could implement immediately, I made him an offer.
He said all the right things:
“This sounds great.”
“This is exactly what we need.”
“We’ve been stuck for years and this feels like the next step.”
And then…
“Let us talk it over.”
His wife was right beside him saying yes. He believed the program would help. He knew it was what he needed.
So what was left to decide?
When we dug deeper, the truth showed up:
It wasn’t about money.
It wasn’t about timing.
It wasn’t about his spouse.
It was uncertainty.
People delay decisions because they want guarantees. And I get it—we ALL want certainty.
But that’s not how entrepreneurship works.
The Real Game Entrepreneurs Are Playing
When you choose entrepreneurship, you sign up for a life where:
➡ You take action before you feel ready.
➡ You make decisions without promises.
➡ You choose risk over comfort.
A mentor once taught me a framework that completely changed my life:
BELIEF → ACTION → RESULTS → CERTAINTY
Most people want it backward.
They want certainty before taking action.
But certainty only shows up after you move.
You earn confidence by acting.
You earn results by stepping into the unknown.
You earn momentum by deciding—fast.
Why Most Business Owners Stay Stuck
It’s not lack of strategy.
It’s not lack of opportunity.
It’s not lack of money.
It’s this:
They keep kicking important decisions down the road.
“I’ll do it after holiday lights…”
“Maybe in January…”
“Let me think about it…”
“Let me talk to so-and-so…”
But here’s the truth:
Not deciding is deciding.
And it’s a decision to stay exactly where you are.
Most business owners aren’t stuck because they’re missing something magical.
They’re stuck because they move too slow.
They avoid decisions.
They avoid risks.
They wait for certainty that never comes.
And that’s exactly why they never reach their potential.
Make Decisions Fast — Even When It’s Uncomfortable
Fast decisions don’t mean reckless decisions.
They mean calculated ones.
Hire before you feel fully ready.
Raise your prices before you feel fully confident.
Invest in marketing before you feel fully comfortable.
Join the community or coaching you KNOW will help—even if your brain begs for certainty.
Every step you take lights up the next stone on the path.
But nothing lights up until you move.
What Decision Are You Delaying?
Ask yourself:
What decision have you been avoiding?
What have you been “thinking about” for too long?
What’s the ONE thing you know you need to do… but keep pushing off?
Do that.
Today.
Not next month.
Not after the season.
Not when things are “less crazy.”
Because “less crazy” is never coming.
The more you demand certainty, the longer you stay stuck.
And I don’t want you stuck.
I want you:
Free.
Confident.
Profitable.
Growing.
Winning.
Becoming the business owner—and the person—you know you can be.
You’ve got what it takes.
But you have to decide.
Fast.
Keep Moving Forward.
– Ryan Lee
# entrepreneurship, business growth, decision-making, success habits, scaling to 7 figures, leadership, coaching, overcoming uncertainty, fast decision making, Ryan Lee #
The One Habit That Separates 7-Figure Entrepreneurs From Everyone Else
The One Habit That Separates 7-Figure Entrepreneurs From Everyone Else
After interviewing hundreds—maybe even thousands—of business owners over the years, I’ve noticed a pattern that’s impossible to ignore. There’s one habit, one behavior, one mindset that separates the people who finally break through to seven figures from those who stay stuck at $200k, $300k, sometimes $500k year after year.
And it has nothing to do with:
❌ Talent
❌ Intelligence
❌ Experience
❌ Marketing
❌ Money
The real difference?
The inability to make decisions.
That’s it. Simple… but not easy.
The Problem Isn’t Resources—It’s Uncertainty
A couple weeks ago, I had a strategy session with a husband-and-wife team—one of the sharpest, most motivated couples I’ve ever met. They were checking every box: longevity in business, strong revenue, solid profit margins, good pricing structure, and a decent pipeline.
This guy was crushing every answer. He was exactly the type of person who thrives inside Landscape Lighting Secrets. Even better? His wife was right there, fully supportive.
So after giving them value and real steps they could implement immediately, I made him an offer.
He said all the right things:
“This sounds great.”
“This is exactly what we need.”
“We’ve been stuck for years and this feels like the next step.”
And then…
“Let us talk it over.”
His wife was right beside him saying yes. He believed the program would help. He knew it was what he needed.
So what was left to decide?
When we dug deeper, the truth showed up:
It wasn’t about money.
It wasn’t about timing.
It wasn’t about his spouse.
It was uncertainty.
People delay decisions because they want guarantees. And I get it—we ALL want certainty.
But that’s not how entrepreneurship works.
The Real Game Entrepreneurs Are Playing
When you choose entrepreneurship, you sign up for a life where:
➡ You take action before you feel ready.
➡ You make decisions without promises.
➡ You choose risk over comfort.
A mentor once taught me a framework that completely changed my life:
BELIEF → ACTION → RESULTS → CERTAINTY
Most people want it backward.
They want certainty before taking action.
But certainty only shows up after you move.
You earn confidence by acting.
You earn results by stepping into the unknown.
You earn momentum by deciding—fast.
Why Most Business Owners Stay Stuck
It’s not lack of strategy.
It’s not lack of opportunity.
It’s not lack of money.
It’s this:
They keep kicking important decisions down the road.
“I’ll do it after holiday lights…”
“Maybe in January…”
“Let me think about it…”
“Let me talk to so-and-so…”
But here’s the truth:
Not deciding is deciding.
And it’s a decision to stay exactly where you are.
Most business owners aren’t stuck because they’re missing something magical.
They’re stuck because they move too slow.
They avoid decisions.
They avoid risks.
They wait for certainty that never comes.
And that’s exactly why they never reach their potential.
Make Decisions Fast — Even When It’s Uncomfortable
Fast decisions don’t mean reckless decisions.
They mean calculated ones.
Hire before you feel fully ready.
Raise your prices before you feel fully confident.
Invest in marketing before you feel fully comfortable.
Join the community or coaching you KNOW will help—even if your brain begs for certainty.
Every step you take lights up the next stone on the path.
But nothing lights up until you move.
What Decision Are You Delaying?
Ask yourself:
What decision have you been avoiding?
What have you been “thinking about” for too long?
What’s the ONE thing you know you need to do… but keep pushing off?
Do that.
Today.
Not next month.
Not after the season.
Not when things are “less crazy.”
Because “less crazy” is never coming.
The more you demand certainty, the longer you stay stuck.
And I don’t want you stuck.
I want you:
Free.
Confident.
Profitable.
Growing.
Winning.
Becoming the business owner—and the person—you know you can be.
You’ve got what it takes.
But you have to decide.
Fast.
Keep Moving Forward.
– Ryan Lee
# entrepreneurship, business growth, decision-making, success habits, scaling to 7 figures, leadership, coaching, overcoming uncertainty, fast decision making, Ryan Lee #
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