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With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success growing and exiting a multi million dollar landscape lighting company. Click one of the links below to check out the Lighting For Profits podcast, and discover how to go from overworked business operator, to 7 figure owner.

The #1 Trait of Successful Business Owners

The #1 Trait of Successful Business Owners

March 11, 20251 min read

The #1 Trait of Successful Business Owners

The other day, I was on a call when a business owner asked me:

"Ryan, what’s the one thing that separates the guys who succeed from the ones who struggle?"

I’ve thought about this a lot.

Marketing? Important.
Sales skills? Definitely helps.
Hiring a rockstar team? Of course.

But if I had to boil it down to just ONE thing?

👉 Successful business owners make decisions faster.

That’s it.

They don’t overthink, second-guess, or wait for perfect conditions. They gather the necessary information, trust themselves, and take action.

And because they make decisions faster… they fail faster.
Which means they learn faster.
Which means they improve faster.
Which means they succeed faster.

The Cost of Hesitation

Meanwhile, those who struggle hesitate. They spend months researching, worrying about what could go wrong.

By the time they finally decide?

They’ve lost momentum. The opportunity has passed. And they’ve wasted time they’ll never get back.

This applies to every aspect of business:
✅ Hiring your first (or next) team member
✅ Raising your prices
✅ Investing in marketing
✅ Changing your sales process
✅ Saying YES to the right opportunities (and NO to distractions)

Every decision you delay is a decision to stay where you are.

Your Challenge: Make a Move

What’s ONE decision you’ve been putting off?

Something you know you need to do but have been hesitating on.

Got it? Good.

Now, take action TODAY.

Make the call. Send the email. Do the thing.

Because the faster you decide, the faster you learn. And the faster you learn, the faster you win.

Keep moving forward! 🚀

– Ryan Lee


# business success, decision-making, entrepreneurship, leadership, growth mindset, taking action, business strategy #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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The #1 Trait of Successful Business Owners

The #1 Trait of Successful Business Owners

March 11, 20251 min read

The #1 Trait of Successful Business Owners

The other day, I was on a call when a business owner asked me:

"Ryan, what’s the one thing that separates the guys who succeed from the ones who struggle?"

I’ve thought about this a lot.

Marketing? Important.
Sales skills? Definitely helps.
Hiring a rockstar team? Of course.

But if I had to boil it down to just ONE thing?

👉 Successful business owners make decisions faster.

That’s it.

They don’t overthink, second-guess, or wait for perfect conditions. They gather the necessary information, trust themselves, and take action.

And because they make decisions faster… they fail faster.
Which means they learn faster.
Which means they improve faster.
Which means they succeed faster.

The Cost of Hesitation

Meanwhile, those who struggle hesitate. They spend months researching, worrying about what could go wrong.

By the time they finally decide?

They’ve lost momentum. The opportunity has passed. And they’ve wasted time they’ll never get back.

This applies to every aspect of business:
✅ Hiring your first (or next) team member
✅ Raising your prices
✅ Investing in marketing
✅ Changing your sales process
✅ Saying YES to the right opportunities (and NO to distractions)

Every decision you delay is a decision to stay where you are.

Your Challenge: Make a Move

What’s ONE decision you’ve been putting off?

Something you know you need to do but have been hesitating on.

Got it? Good.

Now, take action TODAY.

Make the call. Send the email. Do the thing.

Because the faster you decide, the faster you learn. And the faster you learn, the faster you win.

Keep moving forward! 🚀

– Ryan Lee


# business success, decision-making, entrepreneurship, leadership, growth mindset, taking action, business strategy #

blog author image

Ryan Lee

Ryan Lee has started and grew a multi-million dollar landscape lighting company in Fort Worth, TX. In 2019 he sold his lighting business and founded the world's only coaching program dedicated to helping other grow their landscape lighting business. He is an expert at helping lighting contractors double their profits by helping them increase their number of qualified leads, close more deals, and increase their price. If you're interested in growing your landscape lighting business or want help adding a lighting division to your business, then reach out and request a free strategy session today.

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